Baidu, Inc. - 9888.HK Open Baidu, Inc. in new tab

124.40 HKD

P/E

11.65

EPS

10.64

P/B

0.15

ROE

9.75

Beta

0.41

Target Price

137.77 HKD

Baidu, Inc.

🧾 Earnings Recap – Q2 2025

Baidu reported a robust Q2 2025, with overall revenue reaching RMB 26.3 billion and significant growth in its AI-focused segments, notably the AI cloud and non-online marketing revenues.

Baidu Core's non-online marketing revenue surpassed RMB 10 billion for the first time, reflecting a 34% year-over-year increase.
AI Cloud revenue grew 27% year-over-year to RMB 6.5 billion, driven by advancements in their unique AI architecture and infrastructure.
Apollo Go achieved a record 2.2 million fully driverless rides, marking a 148% year-over-year growth and establishing strategic partnerships with Uber and Lyft for international expansion.

124.4000 HKD

124.400 HKD

Daily: +0.40%

1M 6M YTD 1Y 2Y 5Y Max

Key Metrics

Earnings date: Nov. 19, 2025

P/E: 11.65

EPS: 10.64

Book Value: 808.99

Price to Book: 0.15

Debt/Equity: 30.83

% Insiders: 0.135%

Growth

Revenue Growth: -0.04%

Earnings Growth: 0.35%

Estimates

Forward P/E: 10.89

Forward EPS: 11.39

Target Mean Price: 137.77

DCF Valuation

Tweak assumptions to recompute fair value for Baidu, Inc. (9888.HK)

Currency: HKD

DCF Assumptions

Revenue growth (YoY) 0.10 Decimal (e.g., 0.10 = 10%). Range allows declines (−50%) to strong growth (+50%).

EBITDA margin 0.30 Decimal (e.g., 0.30 = 30%).

Capex (% Revenue) 0.04 Decimal (e.g., 0.04 = 4%).

Tax rate 0.20 Decimal (e.g., 0.20 = 20%).

Terminal growth (g, %) 3% Percent number (e.g., 3 = 3%).

Cost of Equity (%) 10% Percent number (e.g., 10 = 10%).

Cost of Debt (%) 5% Percent number (e.g., 5 = 5%).

DCF Result

Fair Value (DCF)

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Current Price

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Upside

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WACC

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Terminal PV

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Σ PV of FCFs

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Note: historical bars show reported FCF (for context); forward bars show PV of projected FCF; if no per-year data, totals are shown.

About Baidu, Inc. - (9888.HK)

Country: China

Sector: Communication Services

Website: https://ir.baidu.com

Baidu, Inc. provides online marketing and non-marketing value added services through an internet platform in the People's Republic of China. It operates in two segments, Baidu Core and iQIYI. The Baidu Core segment offers search-based, feed-based, and other online marketing services; cloud services; and other products and services based on AI. This segment operates Baidu App that enables users to access search, feed, content, and other services through mobile devices; and Haokan, which allows users to upload, view, search, rate, share, favorite, comment, and follow, as well as offers a range of various user generated and professionally produced short videos. It also provides a portfolio of knowledge and information products, including Baidu Wiki, which features columns and videos, such as encyclopedia of intangible cultural heritage, digital museum and recorder of history; Baidu Knows, an online community where users can pose questions to other users, such as individuals, professionals, and enterprises; Baidu Experience, an online platform where users share daily knowledge and experience; ERNIE Bot; and Baidu Post, a social media that allows users to post text, image, audio and video content, and reply to original curation forming valuable discussion groups. In addition, the company offers Baidu Apollo auto solutions; DuerOS smart assistant for the Chinese language; Apollo Go autonomous ride-hailing service; online marketing services; Baidu Maps, a voice-enabled mobile app providing users with travel-related services; and AI chips. The iQIYI segment operates an online entertainment video platform that offers original, professionally produced, and professional user generated and user-generated content. The company was incorporated in 2000 and is headquartered in Beijing, the People's Republic of China.

Exchange Ticker

BUE (Argentina) BIDU.BA

MEX (Mexico) BIDUN.MX

None 9888.HK

FRA (Germany) B1CB.F

VIE (Austria) BIDU.VI

No dividends available.

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Historical Split Corporate Actions

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Baidu, Inc. - 9888.HK Open Baidu, Inc. in new tab

124.4000 HKD

124.400 HKD

Key Metrics

Growth

Estimates

DCF Valuation

DCF Assumptions

DCF Result

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About Baidu, Inc. - (9888.HK)

Dividends

Historical Split Corporate Actions

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