Harley-Davidson’s shares rose 2.7%, a roughly flat reaction. The company raised full-year guidance, while supplier issues continue to pressure margins and Europe remains a weak spot.
- Domestic retail rose more than 9%; management said MSRP realization reached a two-year high and cited market-share gains, particularly in U.S. Softail.
- More than 88% of global dealer inventory is model year 2026 product, and inventory declined year over year for a seventh consecutive quarter.
- The company repurchased approximately $91 million of shares in the quarter.
- Parts and accessories and apparel and licensing are tracking ahead of beginning-of-year plans; Harley-Davidson also said it is raising full-year guidance.
- Supplier challenges, primarily in the U.S., continue to affect margins. Management also described Europe as challenging and said tariff uncertainty persists.
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