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24.79 USD
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P/E
13.74
EPS
1.93
Yield
2.75%
Safety Score
65
P/B
0.91
ROE
7.12
Beta
1.27
Target Price
26.91 USD
Harley-Davidson, Inc. logo

Harley-Davidson, Inc.

🧾 Earnings Recap – Q1 2026

Shares rose modestly by 2.7% following Harley-Davidson’s Q1 report, reflecting investor acknowledgment of solid North American motorcycle retail growth and improved dealer inventory health, despite significant declines in overall revenue and operating income driven by financial services and legacy businesses.

  • Global retail motorcycle sales grew 8% year-over-year, led by a 14% increase in North America (24,000 units sold), with U.S. sales up 16% and Canada down 8%.
  • Dealer inventory reduced 22% year-over-year globally, helping balance supply with demand and improving inventory quality with about two-thirds of North American inventory now current 2026 models.
  • Consolidated revenue declined 12%, mainly due to a 54% drop in Harley-Davidson Financial Services (HDFS) revenue following strategic shifts to a capital-light model and portfolio sales.
  • Operating income fell sharply to $23 million from $160 million year-over-year, attributed to expected declines across Harley-Davidson Motor Company (HDMC) and HDFS segments; LiveWire’s $18 million loss was in line with projections and slightly better than prior year.
  • EPS dropped to $0.22 from $1.07 last year, reflecting profitability pressures from financial services transformation and lower operating income despite retail sales strength.
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1M 6M YTD 1Y 2Y 5Y Max
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Key Metrics
Earnings dateJuly 29, 2026
P/E13.74
EPS1.93
Book Value29.11
Price to Book0.91
Debt/Equity71.43
% Insiders1.120%
Growth
Revenue Growth-0.12%
Earnings Growth-0.79%
Estimates
Forward P/E13.23
Forward EPS2.01
Target Mean Price26.91
Dividend
Dividend Yield2.75%
Annual dividends0.74 USD
Ex-Div. DateJune 8, 2026
Payout36.89%
5y avg Yield1.87%

DCF Valuation

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Harley-Davidson, Inc. Logo Harley-Davidson, Inc. Analysis (HOG)

United States Consumer Discretionary Official Website Stock

Is Harley-Davidson, Inc. a good investment? Harley-Davidson, Inc. (HOG) is currently trading at 24.79 USD. Market analysts have a consensus price target of 26.91 USD. This suggests a potential upside from current levels.

In terms of valuation, the stock trades at a P/E ratio of 13.74. This relatively low multiple may signal that Harley-Davidson, Inc. is undervalued compared to historical market norms.

Earnings Schedule: Harley-Davidson, Inc. is expected to release its next earnings report on July 29, 2026. The market consensus estimate for Forward EPS is 2.01.

For income investors, Harley-Davidson, Inc. pays a dividend yield of 2.75%. With a payout ratio of 37%, the dividend appears sustainable.

Investor FAQ

Does Harley-Davidson, Inc. pay a dividend?

Yes, it pays an annual dividend of 0.74 USD (2.75% yield).

What asset class is Harley-Davidson, Inc.?

Harley-Davidson, Inc. is classified as a Stock. You can compare it against 8 other assets in the "Related Symbols" list on this page.

When is the next earnings date?

The next earnings date is projected to be July 29, 2026. The company currently has a trailing EPS of 1.93.

Company Profile

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, electric bikes, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open-account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

Exchange Ticker
BUE (Argentina) HOG.BA
NYQ (United States) HOG
GER (Germany) HAR.DE
FRA (Germany) HAR.F
SAO (Brazil) H1OG34.SA
LSE (United Kingdom) 0QYY.L
MEX (Mexico) HOG.MX
VIE (Austria) HOG.VI
Trades
Dividend Yield
2.75%
5y avg 1.87%
Annual Dividends
0.74USD
Next Ex. Div Date
June 8, 2026
Payout Ratio
36.89%
Dividend History paid per year (USD)
Historical Dividends
Year Total Dividends
▸2027
0.39 USD
June 24, 2027 (estimated) 0.1972
March 22, 2027 (estimated) 0.1972
▸2026
0.75 USD
Dec. 28, 2026 (estimated) 0.1888
Sept. 28, 2026 (estimated) 0.1888
June 25, 2026 0.1880
March 17, 2026 0.1880
▸2025
0.72 USD
Dec. 22, 2025 0.1800
Sept. 24, 2025 0.1800
June 18, 2025 0.1800
March 14, 2025 0.1800
▸2024
0.69 USD
Dec. 23, 2024 0.1730
Sept. 27, 2024 0.1730
June 21, 2024 0.1730
March 20, 2024 0.1730
▸2023
0.66 USD
Dec. 27, 2023 0.1650
Sept. 27, 2023 0.1650
June 21, 2023 0.1650
March 20, 2023 0.1650
▸2022
0.63 USD
Dec. 23, 2022 0.1580
Sept. 22, 2022 0.1580
June 17, 2022 0.1580
March 18, 2022 0.1580
▸2021
0.60 USD
Dec. 23, 2021 0.1500
Sept. 24, 2021 0.1500
June 25, 2021 0.1500
March 19, 2021 0.1500
▸2020
0.44 USD
Dec. 18, 2020 0.0200
Sept. 25, 2020 0.0200
June 12, 2020 0.0200
March 20, 2020 0.3800
▸2019
1.50 USD
Dec. 27, 2019 0.3750
Sept. 27, 2019 0.3750
June 14, 2019 0.3750
March 29, 2019 0.3750
▸2018
1.48 USD
Dec. 28, 2018 0.3700
Sept. 28, 2018 0.3700
June 15, 2018 0.3700
March 2, 2018 0.3700
▸2017
1.46 USD
Dec. 29, 2017 0.3650
Sept. 22, 2017 0.3650
June 9, 2017 0.3650
March 3, 2017 0.3650
▸2016
1.40 USD
Dec. 30, 2016 0.3500
Sept. 23, 2016 0.3500
June 10, 2016 0.3500
March 4, 2016 0.3500
▸2015
1.24 USD
Dec. 28, 2015 0.3100
Sept. 25, 2015 0.3100
June 12, 2015 0.3100
March 6, 2015 0.3100
▸2014
1.10 USD
Dec. 26, 2014 0.2750
Sept. 26, 2014 0.2750
June 13, 2014 0.2750
March 7, 2014 0.2750
▸2013
0.84 USD
Dec. 27, 2013 0.2100
Sept. 27, 2013 0.2100
June 14, 2013 0.2100
March 1, 2013 0.2100
▸2012
0.62 USD
Dec. 28, 2012 0.1550
Oct. 12, 2012 0.1550
June 15, 2012 0.1550
March 2, 2012 0.1550
▸2011
0.48 USD
Dec. 30, 2011 0.1250
Oct. 14, 2011 0.1250
June 17, 2011 0.1250
March 4, 2011 0.1000
▸2010
0.40 USD
Dec. 31, 2010 0.1000
Oct. 15, 2010 0.1000
June 18, 2010 0.1000
March 5, 2010 0.1000
▸2009
0.40 USD
Dec. 31, 2009 0.1000
Oct. 8, 2009 0.1000
June 19, 2009 0.1000
March 19, 2009 0.1000
▸2008
1.29 USD
Dec. 30, 2008 0.3300
Oct. 10, 2008 0.3300
June 20, 2008 0.3300
March 18, 2008 0.3000
▸2007
1.06 USD
Dec. 28, 2007 0.3000
Oct. 11, 2007 0.3000
June 19, 2007 0.2500
March 20, 2007 0.2100
▸2006
0.81 USD
Dec. 28, 2006 0.2100
Oct. 13, 2006 0.2100
June 26, 2006 0.2100
March 24, 2006 0.1800
▸2005
0.63 USD
Dec. 28, 2005 0.1800
Oct. 10, 2005 0.1600
June 24, 2005 0.1600
March 25, 2005 0.1250
▸2004
0.41 USD
Dec. 29, 2004 0.1250
Sept. 29, 2004 0.1000
June 24, 2004 0.1000
March 25, 2004 0.0800
▸2003
0.20 USD
Dec. 29, 2003 0.0800
Sept. 30, 2003 0.0400
June 20, 2003 0.0400
March 24, 2003 0.0350
▸2002
0.14 USD
Dec. 31, 2002 0.0350
Sept. 30, 2002 0.0350
June 21, 2002 0.0350
March 22, 2002 0.0300
▸2001
0.11 USD
Dec. 28, 2001 0.0300
Sept. 28, 2001 0.0300
June 22, 2001 0.0300
March 23, 2001 0.0250
▸2000
0.10 USD
Dec. 29, 2000 0.0250
Sept. 19, 2000 0.0250
June 24, 2000 0.0250
March 27, 2000 0.0225
▸1999
0.09 USD
Dec. 30, 1999 0.0225
Sept. 27, 1999 0.0225
June 25, 1999 0.0225
March 25, 1999 0.0200
▸1998
0.08 USD
Dec. 29, 1998 0.0200
Sept. 25, 1998 0.0200
June 26, 1998 0.0200
March 27, 1998 0.0175
▸1997
0.07 USD
Dec. 31, 1997 0.0175
Sept. 26, 1997 0.0175
June 27, 1997 0.0175
March 27, 1997 0.0150
▸1996
0.05 USD
Dec. 30, 1996 0.0150
Sept. 26, 1996 0.0150
June 24, 1996 0.0125
March 25, 1996 0.0125
▸1995
0.05 USD
Dec. 22, 1995 0.0125
Sept. 11, 1995 0.0125
June 5, 1995 0.0100
March 5, 1995 0.0100
▸1994
0.03 USD
Dec. 12, 1994 0.0100
Sept. 12, 1994 0.0100
June 7, 1994 0.0010
Feb. 28, 1994 0.0075
▸1993
0.02 USD
Nov. 15, 1993 0.0075
Aug. 16, 1993 0.0075
▸1990
0.01 USD
Aug. 31, 1990 0.0050
Upcoming Dividends
Name Payment Date Status Amount
Harley-Davidson, Inc. Jun 25, 2026 0.188 USD
Harley-Davidson, Inc. Mar 17, 2026 0.188 USD
Harley-Davidson, Inc. Dec 22, 2025 0.18 USD
Harley-Davidson, Inc. Sep 24, 2025 0.18 USD
Stock Splits
Split Date Split Ratio to 1
June 18, 1990 2.000000
June 29, 1992 2.000000
Sept. 13, 1994 2.000000
Sept. 29, 1997 2.000000
April 10, 2000 2.000000
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