Shares rose modestly by 2.7% following Harley-Davidson’s Q1 report, reflecting investor acknowledgment of solid North American motorcycle retail growth and improved dealer inventory health, despite significant declines in overall revenue and operating income driven by financial services and legacy businesses.

• Global retail motorcycle sales grew 8% year-over-year, led by a 14% increase in North America (24,000 units sold), with U.S. sales up 16% and Canada down 8%.
• Dealer inventory reduced 22% year-over-year globally, helping balance supply with demand and improving inventory quality with about two-thirds of North American inventory now current 2026 models.
• Consolidated revenue declined 12%, mainly due to a 54% drop in Harley-Davidson Financial Services (HDFS) revenue following strategic shifts to a capital-light model and portfolio sales.
• Operating income fell sharply to $23 million from $160 million year-over-year, attributed to expected declines across Harley-Davidson Motor Company (HDMC) and HDFS segments; LiveWire’s $18 million loss was in line with projections and slightly better than prior year.
• EPS dropped to $0.22 from $1.07 last year, reflecting profitability pressures from financial services transformation and lower operating income despite retail sales strength.