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Harley-Davidson, Inc. HOG · Stock Open Harley-Davidson, Inc. in new tab

32.44 USD
P/E
16.22
EPS
-0.87
Yield
2.28%
Safety Score
47
P/B
1.14
ROE
-4.19
Beta
1.31
Target Price
30.65 USD
Harley-Davidson, Inc. logo

Harley-Davidson, Inc.

🧾 Earnings Recap – Q3 2026

Harley-Davidson’s shares rose 2.7%, a roughly flat reaction. The company raised full-year guidance, while supplier issues continue to pressure margins and Europe remains a weak spot.

  • Domestic retail rose more than 9%; management said MSRP realization reached a two-year high and cited market-share gains, particularly in U.S. Softail.
  • More than 88% of global dealer inventory is model year 2026 product, and inventory declined year over year for a seventh consecutive quarter.
  • The company repurchased approximately $91 million of shares in the quarter.
  • Parts and accessories and apparel and licensing are tracking ahead of beginning-of-year plans; Harley-Davidson also said it is raising full-year guidance.
  • Supplier challenges, primarily in the U.S., continue to affect margins. Management also described Europe as challenging and said tariff uncertainty persists.
📅
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Key Metrics
Earnings dateFeb. 9, 2027
P/E16.22
EPS-0.87
Book Value30.03
Price to Book1.14
Debt/Equity78.82
% Insiders1.218%
Growth
Revenue Growth-0.19%
Earnings Growth-0.87%
Estimates
Forward P/E16.36
Forward EPS2.09
Target Mean Price30.65
Dividend
Dividend Yield2.28%
Annual dividends0.74 USD
Ex-Div. DateSept. 15, 2026
Payout-60.61%
5y avg Yield1.87%

DCF valuation

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Result
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Assumptions
Growth– Capex– Tax– Terminal g– Cost of equity– Cost of debt–
Analyst price targets
10 analysts · consensus Hold · mean target 30.65 USD (low 19.00, high 37.00) · as of 11 Nov 2026
Low 19.00
Mean 30.65
High 37.00
Price 32.44
Published broker research as supplied by our market data feed, named by firm and dated; it does not identify individual analysts. Targets carry their last refresh date; rating changes can be a few days behind.

Harley-Davidson, Inc. Logo Harley-Davidson, Inc. Analysis (HOG)

United States Consumer Discretionary Official Website Stock

Is Harley-Davidson, Inc. a good investment? Harley-Davidson, Inc. (HOG) is currently trading at 32.44 USD. Market analysts have a consensus price target of 30.65 USD. This suggests the asset is currently trading above analyst expectations.

In terms of valuation, the stock trades at a P/E ratio of 16.22. This valuation is generally in line with the broader market.

Earnings Schedule: Harley-Davidson, Inc. is expected to release its next earnings report on Feb. 9, 2027. The market consensus estimate for Forward EPS is 2.09.

For income investors, Harley-Davidson, Inc. pays a dividend yield of 2.28%. With a payout ratio of -61%, the dividend appears sustainable.

Investor FAQ

Does Harley-Davidson, Inc. pay a dividend?

Yes, it pays an annual dividend of 0.74 USD (2.28% yield).

What asset class is Harley-Davidson, Inc.?

Harley-Davidson, Inc. is classified as a Stock. You can compare it against 8 other assets in the "Related Symbols" list on this page.

When is the next earnings date?

The next earnings date is projected to be Feb. 9, 2027. The company currently has a trailing EPS of -0.87.

Company Profile

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, electric bikes, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open-account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

Exchange Ticker
BUE (Argentina) HOG.BA
NYQ (United States) HOG
GER (Germany) HAR.DE
FRA (Germany) HAR.F
SAO (Brazil) H1OG34.SA
LSE (United Kingdom) 0QYY.L
MEX (Mexico) HOG.MX
VIE (Austria) HOG.VI
Trades
Dividend Yield
2.28%
5y avg 1.87%
Annual Dividends
0.74USD
Next Ex. Div Date
Sept. 15, 2026
Payout Ratio
-60.61%
Dividend History paid per year (USD)
Historical Dividends
Year Total Dividends
▸2027
0.59 USD
Sept. 27, 2027 (estimated) 0.1972
June 24, 2027 (estimated) 0.1972
March 25, 2027 (estimated) 0.1972
▸2026
0.75 USD
Dec. 28, 2026 (estimated) 0.1888
Sept. 29, 2026 0.1880
June 25, 2026 0.1880
March 17, 2026 0.1880
▸2025
0.72 USD
Dec. 22, 2025 0.1800
Sept. 24, 2025 0.1800
June 18, 2025 0.1800
March 14, 2025 0.1800
▸2024
0.69 USD
Dec. 23, 2024 0.1730
Sept. 27, 2024 0.1730
June 21, 2024 0.1730
March 20, 2024 0.1730
▸2023
0.66 USD
Dec. 27, 2023 0.1650
Sept. 27, 2023 0.1650
June 21, 2023 0.1650
March 20, 2023 0.1650
▸2022
0.63 USD
Dec. 23, 2022 0.1570
Sept. 22, 2022 0.1580
June 17, 2022 0.1570
March 18, 2022 0.1570
▸2021
0.60 USD
Dec. 23, 2021 0.1500
Sept. 24, 2021 0.1500
June 25, 2021 0.1500
March 19, 2021 0.1500
▸2020
0.44 USD
Dec. 18, 2020 0.0200
Sept. 25, 2020 0.0200
June 12, 2020 0.0200
March 20, 2020 0.3800
▸2019
1.50 USD
Dec. 27, 2019 0.3750
Sept. 27, 2019 0.3750
June 14, 2019 0.3750
March 29, 2019 0.3750
▸2018
1.48 USD
Dec. 28, 2018 0.3700
Sept. 28, 2018 0.3700
June 15, 2018 0.3700
March 2, 2018 0.3700
▸2017
1.46 USD
Dec. 29, 2017 0.3650
Sept. 22, 2017 0.3650
June 9, 2017 0.3650
March 3, 2017 0.3650
▸2016
1.40 USD
Dec. 30, 2016 0.3500
Sept. 23, 2016 0.3500
June 10, 2016 0.3500
March 4, 2016 0.3500
▸2015
1.24 USD
Dec. 28, 2015 0.3100
Sept. 25, 2015 0.3100
June 12, 2015 0.3100
March 6, 2015 0.3100
▸2014
1.10 USD
Dec. 26, 2014 0.2750
Sept. 26, 2014 0.2750
June 13, 2014 0.2750
March 7, 2014 0.2750
▸2013
0.84 USD
Dec. 27, 2013 0.2100
Sept. 27, 2013 0.2100
June 14, 2013 0.2100
March 1, 2013 0.2100
▸2012
0.62 USD
Dec. 28, 2012 0.1550
Oct. 12, 2012 0.1550
June 15, 2012 0.1550
March 2, 2012 0.1550
▸2011
0.48 USD
Dec. 30, 2011 0.1250
Oct. 14, 2011 0.1250
June 17, 2011 0.1250
March 4, 2011 0.1000
▸2010
0.40 USD
Dec. 31, 2010 0.1000
Oct. 15, 2010 0.1000
June 18, 2010 0.1000
March 5, 2010 0.1000
▸2009
0.40 USD
Dec. 31, 2009 0.1000
Oct. 8, 2009 0.1000
June 19, 2009 0.1000
March 19, 2009 0.1000
▸2008
1.29 USD
Dec. 30, 2008 0.3300
Oct. 10, 2008 0.3300
June 20, 2008 0.3300
March 18, 2008 0.3000
▸2007
1.06 USD
Dec. 28, 2007 0.3000
Oct. 11, 2007 0.3000
June 19, 2007 0.2500
March 20, 2007 0.2100
▸2006
0.81 USD
Dec. 28, 2006 0.2100
Oct. 13, 2006 0.2100
June 26, 2006 0.2100
March 24, 2006 0.1800
▸2005
0.63 USD
Dec. 28, 2005 0.1800
Oct. 10, 2005 0.1600
June 24, 2005 0.1600
March 25, 2005 0.1250
▸2004
0.41 USD
Dec. 29, 2004 0.1250
Sept. 29, 2004 0.1000
June 24, 2004 0.1000
March 25, 2004 0.0800
▸2003
0.20 USD
Dec. 29, 2003 0.0800
Sept. 30, 2003 0.0400
June 20, 2003 0.0400
March 24, 2003 0.0350
▸2002
0.14 USD
Dec. 31, 2002 0.0350
Sept. 30, 2002 0.0350
June 21, 2002 0.0350
March 22, 2002 0.0300
▸2001
0.11 USD
Dec. 28, 2001 0.0300
Sept. 28, 2001 0.0300
June 22, 2001 0.0300
March 23, 2001 0.0250
▸2000
0.12 USD
Dec. 29, 2000 0.0250
Sept. 19, 2000 0.0250
June 24, 2000 0.0250
March 27, 2000 0.0450
▸1999
0.18 USD
Dec. 30, 1999 0.0450
Sept. 27, 1999 0.0450
June 25, 1999 0.0450
March 25, 1999 0.0400
▸1998
0.16 USD
Dec. 29, 1998 0.0400
Sept. 25, 1998 0.0400
June 26, 1998 0.0400
March 27, 1998 0.0350
▸1997
0.29 USD
Dec. 31, 1997 0.0350
Sept. 26, 1997 0.0700
Sept. 26, 1997 0.0175
June 27, 1997 0.0700
June 27, 1997 0.0175
March 27, 1997 0.0600
March 27, 1997 0.0150
▸1996
0.28 USD
Dec. 30, 1996 0.0600
Dec. 30, 1996 0.0150
Sept. 26, 1996 0.0600
Sept. 26, 1996 0.0150
June 24, 1996 0.0500
June 24, 1996 0.0125
March 25, 1996 0.0500
March 25, 1996 0.0125
▸1995
0.23 USD
Dec. 22, 1995 0.0500
Dec. 22, 1995 0.0125
Sept. 11, 1995 0.0500
Sept. 11, 1995 0.0125
June 5, 1995 0.0400
June 5, 1995 0.0100
March 5, 1995 0.0400
March 5, 1995 0.0100
▸1994
0.27 USD
Dec. 12, 1994 0.0400
Dec. 12, 1994 0.0100
Sept. 12, 1994 0.0800
Sept. 12, 1994 0.0100
June 7, 1994 0.0600
June 7, 1994 0.0010
Feb. 28, 1994 0.0600
Feb. 28, 1994 0.0075
▸1993
0.14 USD
Nov. 15, 1993 0.0600
Nov. 15, 1993 0.0075
Aug. 16, 1993 0.0600
Aug. 16, 1993 0.0075
▸1990
0.01 USD
Aug. 31, 1990 0.0050
Upcoming Dividends
Name Payment Date Status Amount
Harley-Davidson, Inc. Sep 29, 2026 0.188 USD
Harley-Davidson, Inc. Jun 25, 2026 0.188 USD
Harley-Davidson, Inc. Mar 17, 2026 0.188 USD
Harley-Davidson, Inc. Dec 22, 2025 0.18 USD
Stock Splits
Split Date Split Ratio to 1
June 18, 1990 2:1
June 29, 1992 2:1
Sept. 13, 1994 2:1
Sept. 29, 1997 2:1
April 10, 2000 2:1
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