JOYY’s shares surged 17.8% following a quarter that delivered significant upside driven primarily by the strong acceleration in its BIGO Ads segment, which far outpaced growth in its foundational Social Entertainment business. The outsized market reaction highlights that investors are betting on BIGO Ads' accelerating momentum and the promising integration of AI-enabled initiatives across JOYY’s business segments.

• Total revenue reached $556 million, representing a 12.4% year-over-year increase, marking a solid growth trajectory overall.
• BIGO Ads delivered $125 million in revenue, a standout 55.6% year-over-year jump, with third-party network revenue soaring 78.8%.
• Social Entertainment returned to growth with revenue up 3.2%, driven by 5.9% growth in core live streaming paying users and a 6.1% increase in mobile MAUs.
• Non-GAAP operating profit rose 22.5% to $38 million, while EBITDA increased 13.2% to $46 million, supporting improved profitability.
• Management announced an aggressive $1.5 billion shareholder return program reflecting confidence in its long-term prospects, including $600 million in potential buybacks and $900 million in dividends.