Marriott’s shares fell 7.4% following the quarter, reflecting investor disappointment primarily with the lowered full-year net rooms growth outlook due to construction delays and continued challenges in the Middle East impacting international RevPAR.
- Global RevPAR rose 3.4% in Q2, driven by strong growth in U.S. and Canada (+5%) and resilience in Europe (+4%), offset by a 43% decline in Middle East RevPAR amid ongoing conflict.
- U.S. and Canada leisure RevPAR grew 7%, led by luxury and select service segments, while business transient segments showed more modest increases (2–3%).
- Full-year 2026 global RevPAR guidance raised to 3.0%–3.5%, but net rooms growth guidance lowered to the low end of 4.5%–5% range due to Middle East construction delays and higher expected room deletions.
- Margin management focused on owner economics through reduced loyalty charge-out rates (~5% cut), enhanced owner reimbursements, streamlined brand standards, and planned incentive programs tied to guest satisfaction.
- Key wins include new long-term co-branded credit card agreements boosting loyalty ecosystem value and continued rollout of AI-powered technology enhancements for guest experience and operational efficiency.
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