McDonald’s shares rose 6.5% after earnings, as investors may have responded to improving U.S. trends: comparable sales turned positive in September, and digital offers generated more incremental traffic and sales than expected. The quarter was still mixed, with global comparable sales up 1.5% and U.S. comparable sales down 0.2%; a broader entry-level value program is not expected nationally until early 2027.
- Global comparable sales grew 1.5%, while system sales increased 4% in constant currency, with new restaurant openings contributing to growth.
- U.S. comparable sales declined 0.2% for the quarter, after slightly negative results in July and August; sales turned positive in September.
- Digital offers, including a $2 breakfast sandwich and free fries with a $1 minimum purchase, initially exceeded expectations for incremental guest counts and sales.
- Top Extra Value Meals unit sales were up about 7% year over year; checks that included a specialty beverage were about 50% higher than the full-day average check.
- McDonald’s began an eight-week test of new entry-level bundles at about 1,900 U.S. restaurants, with franchisees at roughly 4,000 more restaurants moving ahead with similar offers; the company aims for a national launch in early 2027.
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