Altria shares surged 9.3% post-earnings as the company reported 7.3% adjusted diluted EPS growth and exceeded market expectations with strong smokeable segment income and robust oral nicotine pouch volume gains. The launch and rapid expansion of on! PLUS nationwide, alongside confident commentary on regulatory progress, contributed to the positive investor response.

• Adjusted diluted EPS grew 7.3% year-over-year for the first quarter.
• Smokeable products segment delivered strong income growth, with Marlboro strengthening its premium positioning.
• The on! nicotine pouch portfolio reported nearly 18% shipment volume growth, driven by on! PLUS national rollout to 100,000 stores.
• Retail share for on! and on! PLUS reached 7.8% of total oral tobacco, down 0.8 points year-over-year but up sequentially.
• Management noted positive regulatory momentum, with on! PLUS being the first pouch authorized under FDA’s pilot program and additional applications underway.