Shares rose modestly by 1.7% following Q1 2026 results as SiriusXM showed steady subscriber metrics and accelerating advertising revenue, though gains were insufficient to generate a stronger market response.

• Net self-pay subscriber losses improved by 192,000 year-over-year to negative 111,000, reflecting better retention despite a challenging auto sales environment.
• Average Revenue Per User (ARPU) grew 1% year-over-year to $14.99, supported by a February price increase and improved customer satisfaction.
• First quarter churn declined to a record low of 1.5%, underscoring durability in subscriber loyalty.
• Advertising revenue grew 3% to nearly $407 million, driven by a 37% rise in podcast ad sales and significant growth in programmatic demand.
• Cost savings efforts contributed $45 million towards a $100 million annual target, but no incremental margin expansion was highlighted.