Track YouGov plc — Monitor price, dividends, and performance in your free portfolio

Start Tracking Free

YouGov plc YOU.L · Stock Open YouGov plc in new tab

271.00 GBX
P/E
26.50
EPS
0.10
Yield
3.51%
Safety Score
75
P/B
1.67
ROE
6.86
Beta
1.41
Target Price
373.57 GBX
Loading chart...
Key Metrics
Earnings dateOct. 20, 2026
P/E26.50
EPS0.10
Book Value1.59
Price to Book1.67
Debt/Equity112.39
% Insiders7.860%
Growth
Revenue Growth0.02%
Earnings Growth-0.14%
Estimates
Forward P/E8.00
Forward EPS0.33
Target Mean Price373.57
Dividend
Dividend Yield3.51%
Annual dividends0.09 GBX
Ex-Div. DateNov. 27, 2025
Payout88.94%
5y avg Yield1.82%

DCF Valuation

Tweak assumptions to recompute fair value for YouGov plc (YOU.L)
Currency: GBX
DCF Assumptions
Decimal (e.g., 0.10 = 10%). Range allows declines (−50%) to strong growth (+50%).
Decimal (e.g., 0.30 = 30%).
Decimal (e.g., 0.04 = 4%).
Decimal (e.g., 0.20 = 20%).
Percent number (e.g., 3 = 3%).
Percent number (e.g., 10 = 10%).
Percent number (e.g., 5 = 5%).
DCF Result

Fair Value (DCF)
—
Current Price
—
Upside
—
WACC
—
Terminal PV
—
Σ PV of FCFs
—
Note: historical bars show reported FCF (for context); forward bars show PV of projected FCF; if no per-year data, totals are shown.

YouGov plc Logo YouGov plc Analysis (YOU.L)

United Kingdom Communication Services Official Website Stock

Is YouGov plc a good investment? YouGov plc (YOU.L) is currently trading at 271.00 GBX. Market analysts have a consensus price target of 373.57 GBX. This suggests a potential upside from current levels.

In terms of valuation, the stock trades at a P/E ratio of 26.50. This valuation is generally in line with the broader market.

Earnings Schedule: YouGov plc is expected to release its next earnings report on Oct. 20, 2026. The market consensus estimate for Forward EPS is 0.33.

For income investors, YouGov plc pays a dividend yield of 3.51%. With a payout ratio of 89%, the dividend appears to be under pressure.

Investor FAQ

Does YouGov plc pay a dividend?

Yes, it pays an annual dividend of 0.09 GBX (3.51% yield).

What asset class is YouGov plc?

YouGov plc is classified as a Stock. You can compare it against 4 other assets in the "Related Symbols" list on this page.

When is the next earnings date?

The next earnings date is projected to be Oct. 20, 2026. The company currently has a trailing EPS of 0.10.

Company Profile

YouGov plc provides online market research services in the United Kingdom, the Americas, the Middle East, Mainland Europe, India, and the Asia Pacific. It operates through three divisions: Data Products, Research, and Shopper. The Data Products division offers syndicated data products, which are available to clients on a subscription basis such as YouGov BrandIndex, that allows users to continuously monitor 16 fundamental metrics; YouGov Profiles, offers the detailed and real-time portrait of consumer segments. The Research division provides a range of quantitative and qualitative services, including YouGov RealTime Omnibus, a fast-turnaround, multi-client omnibus survey service; YouGov Surveys, a panel-powered and self-service survey building platform; and Custom Research, that provides full end-to-end service, including sample framing, questionnaire design, analysis, presentations and more. The CPS division offers household consumer purchasing data, such as Shopper Consumer Tracking, provides regular tracking of purchasing trends for FMCG categories, consumer segments, brands, products and retail channels; and Shopper Advanced Analytics, provides standardized and bespoke solutions based on consumer panel data to help clients understand consumer motivations, opinions and behaviours. It is also involved in the software development and finance services. YouGov plc was incorporated in 1998 and is headquartered in London, the United Kingdom.

Exchange Ticker
FRA (Germany) Y1G.F
LSE (United Kingdom) YOU.L
STU (Germany) Y1G.SG
PNK (United States) YUGVF
Trades
Dividend Yield
3.51%
5y avg 1.82%
Annual Dividends
0.09GBX
Next Ex. Div Date
Nov. 27, 2025
Payout Ratio
88.94%
Dividend History paid per year (GBX)
Historical Dividends
Year Total Dividends
▸2026
10.74 GBX
Dec. 4, 2026 (estimated) 10.7421
▸2025
9.25 GBX
Dec. 9, 2025 9.2500
▸2024
9.00 GBX
Dec. 9, 2024 9.0000
▸2023
8.75 GBX
Dec. 11, 2023 8.7500
▸2022
7.00 GBX
Dec. 12, 2022 7.0000
▸2021
6.00 GBX
Dec. 13, 2021 6.0000
▸2020
5.00 GBX
Dec. 14, 2020 5.0000
▸2019
4.00 GBX
Dec. 16, 2019 4.0000
▸2018
3.00 GBX
Dec. 17, 2018 3.0000
▸2017
2.00 GBX
Dec. 11, 2017 2.0000
▸2016
1.40 GBX
Dec. 1, 2016 1.4000
▸2015
1.00 GBX
Dec. 3, 2015 1.0000
▸2014
0.80 GBX
Dec. 4, 2014 0.8000
▸2013
0.60 GBX
Dec. 4, 2013 0.6000
▸2012
0.50 GBX
Dec. 5, 2012 0.5000
Upcoming Dividends
Name Payment Date Status Amount
YouGov plc Dec 09, 2025 9.25 GBX
Stock Splits
Split Date Split Ratio to 1
April 11, 2007 5:1
Explore Premium Features

Unlock detailed news and exclusive insights with our Premium subscription.

See Pricing Plans

Fundamentals

Under Construction

This feature will be available soon. Stay tuned!

Follow us on Twitter for updates: @allinvestview

Check out our Roadmap for upcoming features.

Community Discussion