Wix.com Ltd. Earnings Recaps
Q3 2025
Nov 19, 2025
Wix.com Ltd. delivered strong Q3 2025 results, fueled by impressive user engagement and the rapid growth of its AI-powered Base 44 platform, indicating a robust trajectory as it transitions into new market opportunities.
Key takeaways
- User cohorts exhibit strong retention and increased spending, supporting solid top-line growth.
- Base 44, the AI-driven app creation tool, captured over 10% of audience traffic, significantly up from previous quarters.
- Wix’s investment in brand awareness and traffic channels is leading to higher engagement and longer-duration subscriptions among new users.
- Anticipation builds for the upcoming flagship product expected in early 2026, aligning with the company's ongoing mission to democratize software creation.