Bilibili's shares gained modestly by 2.8% following Q2 results that showed steady user engagement and revenue growth, although the market reaction suggests investors viewed the quarter as broadly in line with expectations without clear surprises.
- Daily Active Users (DAUs) rose 7% to 117 million, with Monthly Active Users (MAUs) reaching 371 million.
- Average daily time spent per user increased to 113 minutes, driving total time spent up by over 14% year-over-year.
- Advertising revenue grew 28% year-over-year to RMB 3.1 billion, marking continued strong performance in the segment.
- Total Q2 revenue increased 8% year-over-year to RMB 7.9 billion, with gross margin expanding to 37.2%, the 16th straight quarter of margin improvement.
- Adjusted net profit rose 55% year-over-year to RMB 704 million, with adjusted net margin at 8.9%, driven by operating leverage and revenue growth.
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