Solid growth and improved profitability were key highlights for Bilibili in Q3 2025, as the company leveraged its engaged community and quality content to enhance commercial value.

• Daily active users (DAUs) reached 117 million, up 9% year over year, while monthly active users (MAUs) grew 8% to 376 million.
• Total net revenues increased 5% year over year to RMB 7.7 billion, with gross profit rising 11% and gross margin expanding to 36.7%.
• Non-GAAP net profit surged 233% year over year, reflecting successful cost management and a shift toward higher-margin revenue streams.
• Monthly paying users rose 17% year over year to a record 35 million, driven by increased engagement with gaming and value-added services.
• The launch of the successful game "Escape from Duckhoff, Haori Yakufu" reinforces Bilibili's capabilities in game development, catering to a growing market demand.