Is Cricut, Inc. a good investment?
Cricut, Inc. (CRCT) is currently trading at 4.00 USD.
Market analysts have a consensus price target of 3.45 USD.
This suggests the asset is currently trading above analyst expectations.
In terms of valuation, the stock trades at a P/E ratio of 11.43.
This relatively low multiple may signal that Cricut, Inc. is undervalued compared to historical market norms.
Earnings Schedule:
Cricut, Inc. is expected to release its next earnings report on May 12, 2026.
The market consensus estimate for Forward EPS is 0.16.
For income investors, Cricut, Inc. pays a dividend yield of 23.75%.
With a payout ratio of 263%, the dividend appears
to be under pressure.
Company Profile
Cricut, Inc. engages in the design, marketing, and distribution of a creativity platform that enables users to turn ideas into professional-looking handmade goods in the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, Western Europe, the Middle East, Latin America, South Africa, and Asia. It operates through Platform and Products segments. The company offers connected machines, accessories, and materials for users to create personalized birthday cards, mugs, T-shirts, and large-scale interior decorations. Its connected machines, which are used to cut, write, score, and create decorative effects on paper, adhesive vinyl, iron-on vinyl, wood, and leather, comprise Cricut Joy family, Cricut Explore family, Cricut Maker family, and Cricut Venture. The company also provides Cricut Design Space, a cloud-based software that integrates with connected machines to enable users to create and work on projects across desktop and mobile devices; Cricut Access and Cricut Access Premium subscription offerings; and in-app purchases of images, fonts, and projects. In addition, it offers a range of accessories and materials, such as Cricut EasyPress, Cricut Mug Press, hand tools, machine replacement tools and blades, and project materials, such as vinyl and iron-on. Further, the company provides craft, DIY, home décor products, and extensions. It offers its products through its third-party brick-and-mortar and online retail partners; and its website cricut.com, as well as through a network of distributors. Cricut, Inc. was formerly known as Provo Craft & Novelty, Inc. and changed its name to Cricut, Inc. in March 2018. The company was incorporated in 1969 and is headquartered in South Jordan, Utah.
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