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4.00 USD
P/E
11.43
EPS
0.35
Yield
23.75%
Safety Score
25
P/B
2.46
ROE
18.93
Beta
0.15
Target Price
3.45 USD
Cricut, Inc. logo

Cricut, Inc.

🧾 Earnings Recap – Q3 2025

Cricut reported solid Q3 2025 results with a 2% sales growth accompanied by a remarkable 114% increase in operating income, marking its second consecutive quarter of positive year-on-year revenue growth.

  • Operating income surged 114% year-on-year, while EPS doubled, reflecting strong cost management.
  • Paid subscribers grew by 6%, reaching over 3 million, driven by effective marketing and promotional strategies.
  • Engagement metrics showed early signs of recovery, with overall marketing engagement increasing by over 20% year-on-year.
  • Accessory and material sales declined 17%, highlighting ongoing competitive pressures in this segment.
  • Continued focus on user acquisition and engagement is expected to drive future growth, supported by recent product innovations and AI-driven enhancements.
📅
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Key Metrics
Earnings dateMay 12, 2026
P/E11.43
EPS0.35
Book Value1.63
Price to Book2.46
Debt/Equity3.38
% Insiders10.701%
Growth
Revenue Growth-0.03%
Earnings Growth-0.30%
Estimates
Forward P/E25.64
Forward EPS0.16
Target Mean Price3.45
Dividend
Dividend Yield23.75%
Annual dividends0.95 USD
Ex-Div. DateJan. 6, 2026
Payout263.48%

DCF Valuation

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Cricut, Inc. Logo Cricut, Inc. Analysis (CRCT)

United States Information Technology Official Website Stock

Is Cricut, Inc. a good investment? Cricut, Inc. (CRCT) is currently trading at 4.00 USD. Market analysts have a consensus price target of 3.45 USD. This suggests the asset is currently trading above analyst expectations.

In terms of valuation, the stock trades at a P/E ratio of 11.43. This relatively low multiple may signal that Cricut, Inc. is undervalued compared to historical market norms.

Earnings Schedule: Cricut, Inc. is expected to release its next earnings report on May 12, 2026. The market consensus estimate for Forward EPS is 0.16.

For income investors, Cricut, Inc. pays a dividend yield of 23.75%. With a payout ratio of 263%, the dividend appears to be under pressure.

Investor FAQ

Does Cricut, Inc. pay a dividend?

Yes, it pays an annual dividend of 0.95 USD (23.75% yield).

What asset class is Cricut, Inc.?

Cricut, Inc. is classified as a Stock. You can compare it against its peer in the "Related Symbols" list.

When is the next earnings date?

The next earnings date is projected to be May 12, 2026. The company currently has a trailing EPS of 0.35.

Company Profile

Cricut, Inc. engages in the design, marketing, and distribution of a creativity platform that enables users to turn ideas into professional-looking handmade goods in the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, Western Europe, the Middle East, Latin America, South Africa, and Asia. It operates through Platform and Products segments. The company offers connected machines, accessories, and materials for users to create personalized birthday cards, mugs, T-shirts, and large-scale interior decorations. Its connected machines, which are used to cut, write, score, and create decorative effects on paper, adhesive vinyl, iron-on vinyl, wood, and leather, comprise Cricut Joy family, Cricut Explore family, Cricut Maker family, and Cricut Venture. The company also provides Cricut Design Space, a cloud-based software that integrates with connected machines to enable users to create and work on projects across desktop and mobile devices; Cricut Access and Cricut Access Premium subscription offerings; and in-app purchases of images, fonts, and projects. In addition, it offers a range of accessories and materials, such as Cricut EasyPress, Cricut Mug Press, hand tools, machine replacement tools and blades, and project materials, such as vinyl and iron-on. Further, the company provides craft, DIY, home décor products, and extensions. It offers its products through its third-party brick-and-mortar and online retail partners; and its website cricut.com, as well as through a network of distributors. Cricut, Inc. was formerly known as Provo Craft & Novelty, Inc. and changed its name to Cricut, Inc. in March 2018. The company was incorporated in 1969 and is headquartered in South Jordan, Utah.

Exchange Ticker
NMS (United States) CRCT
Dividend Yield

23.75%

Annual Dividends

0.95 USD

Next ex. div date

Jan. 6, 2026

Payout Ratio

263.48%

Historical Dividends
Year Total Dividends
2027 0.10 USD
2026 0.53 USD
2025 0.95 USD
2024 0.50 USD
2023 1.35 USD

Yearly aggregated dividends

Dividends

Cricut, Inc.
Jan 20, 2026 Paid
Dividend
0.1 USD
Cricut, Inc.
Jul 21, 2025 Paid
Dividend
0.85 USD

Historical Split Corporate Actions

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