Leslie's stock surged 131.8% following Q2 results that notably beat expectations, driven by strong revenue growth, expanding customer base, and margin improvements fueled by an effective Price Drop initiative and ongoing cost optimization.

• Revenue grew 4.3% year-over-year, with comparable sales up 6.6% and total customer count rising 8%.
• Adjusted EBITDA increased 26% year-over-year, reflecting margin expansion alongside cost control efforts.
• The Price Drop campaign launched in March led to double-digit transaction growth and a >350 basis point conversion rate improvement in retail stores.
• Reactivated customers grew more than 25%, powered by targeted marketing using zero-party data and integrated in-store signage updates.
• Field organization restructuring and revised store-level incentives aim to drive sales growth across service, commercial, trade, and retail channels.