Levi Strauss & Co. achieved a robust start to FY2026, surpassing expectations with 9% organic revenue growth driven by strong DTC momentum and brand engagement worldwide.
- Organic net revenue increased 9% quarter-over-quarter, with 14% reported growth, led by double-digit gains in Europe and Asia and 7% in the Americas.
- DTC channel grew 10%, with 7% same-store sales, highlighting accelerating demand and strategic focus on direct consumer engagement.
- Brand momentum was reinforced through culturally resonant campaigns, high-profile collaborations, and celebrity endorsements, notably during the Super Bowl and Harry Styles' album cover.
- Product innovation across bottoms and tops—featuring new fits, fabrics, and climate-adaptive styles—supported a 7% rise in bottoms and continued expansion into non-denim categories.
- Margin performance exceeded expectations, with double-digit earnings growth underpinning increased full-year guidance, reflecting disciplined execution and strategic agility.
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