Macy’s shares rose 6.3% post-earnings, supported by better-than-expected comparable sales and adjusted EPS, reflecting tangible early benefits from the Bold New Chapter strategy across nameplates and channels.
- Enterprise-wide comparable sales growth of 3.0%, the strongest first quarter since 2022; go-forward Macy’s tracks slightly higher at 3.1%.
- Macy’s nameplate comps grew 1.6%, led by Reimagine locations which expanded to 200 stores and posted 2.4% comp growth.
- Bloomingdale’s delivered a standout 10.2% comp increase, marking its highest first-quarter sales ever.
- Adjusted EPS of $0.13 came in above the high end of prior guidance, driven by sales strength and expense management.
- Mixed category trends with strong performance in watches, petites, dresses, and accessories offset by softness in big-ticket home furniture and plus-size apparel.
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