MINISO Group achieved strong Q3 2025 results with a 28.2% revenue growth and first-time adjusted operating profit exceeding RMB 1 billion, signaling robust brand momentum across its domestic and international markets.
- Revenue increased to RMB 3.21 billion, driven by core brands MINISO and TOP TOY, which saw growth of 23% and 111%, respectively.
- Adjusted operating profit rose 40.8% to RMB 1.02 billion, with an improved margin of 17.6%.
- Same-store sales growth reached mid-single digits, supported by successful seasonal campaigns and enhanced operational capabilities, particularly during the National Day holiday period.
- International expansion remained strong, adding 170 stores in Q3 and achieving over 65% revenue growth in the U.S. market.
- TOP TOY continued to expand rapidly, with a net addition of 40 stores, underlining its significant growth potential in the toy segment.
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