Olaplex Holdings reported third-quarter fiscal 2025 results that slightly exceeded expectations, demonstrating early signs of improvement in brand performance and effective execution of strategic initiatives.

• Net sales were $114.6 million, down 3.8% year-over-year, but better than anticipated due to early shipment timing.
• Adjusted EBITDA reached $30.8 million with a margin of 26.9%, benefiting from robust sales flow-through.
• Significant marketing investments are yielding positive brand perception shifts, enhancing emotional connection and consumer engagement.
• A successful launch of two new hair masks marked the company's most integrated product introduction, featuring a comprehensive 360-degree marketing campaign.
• Sales trends showed improvement in professional channels, signaling recovery and growth potential in previously reset markets.