Snap fell 14.0% after earnings, with the clearest disappointment being that advertising growth remains below management’s ambitions: declining upper-funnel brand advertising weighed on Q3 growth despite gains in direct response. The transcript provides no forward-quarter guidance, leaving the outlook unclear.
- Revenue rose 14% year over year to $1.72 billion; daily active users reached 495 million and monthly active users 977 million.
- Direct response was mixed by channel: app-purchase ad revenue grew over 54%, while web-purchase ad revenue grew 11%; upper-funnel brand advertising declined year over year.
- Other revenue increased 84% year over year, and paid subscribers across Snapchat+, Memories Storage and Lens+ surpassed 30 million.
- Gross margin expanded by approximately 7 percentage points, and net income and adjusted EBITDA margins each expanded by approximately 10 points. About 93% of incremental revenue flowed through to adjusted EBITDA.
- Engagement indicators were positive: daily messages sent rose 8% year over year, while Spotlight daily active viewers increased 40%.
Community Discussion