Taboola shares fell 19.4% after the company cut full-year ex-TAC guidance to $758 million, or 6% growth, as AI-driven changes in consumer behavior reduced advertising impressions. Investors also faced a Q4 outlook adjustment, with management citing impression headwinds and a slower-than-expected rollout of Next Engage.
- Q3 ex-TAC revenue was $189 million, up 7% year over year; adjusted EBITDA was $56 million, up 16%.
- Total revenue was $462.3 million, down 7% year over year. Management attributed the result partly to fewer advertiser impressions and the slower Next Engage rollout; Q3 results were described as in line with company guidance.
- Publishers’ page views remained relatively steady, but advertising impressions declined as AI summaries and changing consumer behavior affected engagement.
- Taboola said it is live across 100% of the advertising inventory on NBC News and TODAY.com through Full Page Monetization; performance was on par with expectations.
- DeeperDive was being used by nearly 14 million people across publishers and OEM, while the proposed Dianomi acquisition was expected to close before the end of 2026.
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