Niu Technologies Q2 2025 Earnings Recap

Niu Technologies achieved a robust 37% year-over-year increase in sales volume during Q2 2025, primarily driven by significant gains in the Chinese market, though challenges in international sales persisted due to tariffs and competition.

Key Takeaways

• Total sales reached 350,000 units, with 318,000 units sold in China, marking a 54% increase year-over-year.
• Revenue rose to RMB 1.26 billion, a 34% year-over-year growth, alongside an improved gross margin of 20.1%.
• Net profit turned positive at RMB 5.9 million, reflecting ongoing strategic focus on profitability amid market challenges.
• Product portfolio optimization led to an 11% increase in average selling price (ASP) compared to Q1 2025.
• Continued investments in smart technology aim to enhance the driving experience and safety features across new product launches.