Full side-by-side comparison — 2026
Data as of Oct 01, 2026 · Updated automatically
| Metric | CRM | NOW |
|---|---|---|
| Current Price | 236.69 | 137.76 |
| Previous Close | 236.69 | 137.76 |
| Metric | CRM | NOW |
|---|---|---|
| Trailing P/E | 21.41 | 86.10 |
| Forward P/E | 14.62 | 27.52 |
| Price / Book | 5.02 | 11.38 |
| Price / Sales | 4.38 | 9.67 |
| EV / EBITDA | 17.33 | 50.47 |
| Metric | CRM | NOW |
|---|---|---|
| Dividend Yield | 0.74% | 0.00% |
| Dividend Rate (Annual) | 1.74 | 0.00 |
| 5-Year Avg Yield | 4.74% | N/A |
| Payout Ratio | 15.68% | 0.00% |
| Metric | CRM | NOW |
|---|---|---|
| Beta (Volatility) | 1.20 | 0.97 |
| Debt / Equity | 110.42 | 67.54 |
| Quick Ratio | 0.67 | 0.56 |
| Current Ratio | 0.84 | 0.70 |
| Metric | CRM | NOW |
|---|---|---|
| Revenue Growth | 10.80% | 24.00% |
| Earnings Growth | 118.90% | -21.90% |
| Return on Equity | 19.38% | 14.24% |
| Revenue / Share | 49.20 | 14.22 |
| Trailing EPS | 10.93 | 1.60 |
| Forward EPS | 16.01 | 5.01 |
| Metric | CRM | NOW |
|---|---|---|
| Analyst Mean Target | 281.08 | 144.99 |
| Analyst High Target | 475.00 | 248.00 |
| Analyst Low Target | 160.00 | 72.00 |
salesforce.com, inc. (CRM) leads on 10 of 14 comparable metrics.
This comparison is based on publicly available financial data and is for informational purposes only. It is not investment advice. Past performance does not guarantee future results.
NOW trades at 86.1x earnings vs CRM at 21.4x — a gap this large often reflects different growth expectations, not simple mispricing.
NOW's earnings declined 22% — declining profits may mean current valuation metrics (PE, payout ratio) are misleading.
Based on analyst mean price targets. Estimates are not guaranteed and may not reflect future performance.
Salesforce, Inc. provides customer relationship management technology services that connect companies and customers together in the United States, Europe, and the Asia Pacific. The company offers Agentforce, which enables customers to build, deploy, and manage enterprise-grade, autonomous AI agents at scale, enabling humans and agents to work together; Agentforce Sales, an integrated platform that brings together the power of humans with AI agents to help sales teams for selling, managing, and automating entire sales processes; Agentforce Service, which enables companies …
View CRM details →ServiceNow, Inc. provides cloud-based solution for digital workflows in the North America, Brazil, Europe, the Middle East and Africa, Asia Pacific, and internationally. The company provides asset management, integrated risk management, IT service management, Operational Technology management, Security Operations, strategic portfolio management, IT operations management products; customer service management product; field service management applications; and sales and order management services. It also offers human resources delivery; legal and contract operations; workplace service delivery products; app engine product; automation engine; platform …
View NOW details →Add both to AllInvestView and compare their real-time performance, dividends, and gain/loss side by side.
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