salesforce.com, inc. vs ServiceNow, Inc.

Full side-by-side comparison — 2026

Data as of May 19, 2026 · Updated automatically

11
CRM Wins
0
Tie
7
NOW Wins

CRM

Price USD 179.42
P/E Ratio 22.2x
Div Yield 0.0097%
Beta 1.14
Sector Information Technology

NOW

Price USD 101.83
P/E Ratio 56.6x
Div Yield N/A
Beta 0.82
Sector Information Technology

Price Overview

Metric CRM NOW
Current Price 179.42 101.83
Previous Close 179.42 101.83

Valuation

Metric CRM NOW
Trailing P/E 22.22 56.59
Forward P/E 11.63 18.92
Price / Book 2.73 8.36
Price / Sales 3.42 7.02
EV / EBITDA 13.41 33.00

Dividends & Income

Metric CRM NOW
Dividend Yield 0.0097% 0.0000%
Dividend Rate (Annual) 1.69 0.00
5-Year Avg Yield 4.74% N/A
Payout Ratio 0.2128% 0.0000%

Risk & Financial Health

Metric CRM NOW
Beta (Volatility) 1.14 0.82
Debt / Equity 29.95 20.73
Quick Ratio 0.64 0.69
Current Ratio 0.76 0.85

Growth & Profitability

Metric CRM NOW
Revenue Growth 0.1210% 0.2210%
Earnings Growth 0.1790% 0.0230%
Return on Equity 0.1240% 0.1607%
Revenue / Share 43.71 13.46
Trailing EPS 7.81 1.68
Forward EPS 14.92 5.03

Analyst Targets

Metric CRM NOW
Analyst Mean Target 268.05 143.06
Analyst High Target 475.00 236.00
Analyst Low Target 188.00 85.00

Bottom Line: CRM vs NOW

salesforce.com, inc. (CRM) leads on 11 of 18 comparable metrics.

salesforce.com, inc. is the stronger pick for value investors, while ServiceNow, Inc. may appeal to conservative investors.

salesforce.com, inc. has a higher Dividend Yield (0.97% vs 0.00%), which tends to appeal to income-focused investors
salesforce.com, inc. has a higher Dividend Rate (Annual) (1.69 vs 0.00), which means a larger absolute dividend payment per share
ServiceNow, Inc. has a lower Payout Ratio (0.00% vs 21.28%), which may suggest the dividend is more sustainable

This comparison is based on publicly available financial data and is for informational purposes only. It is not investment advice. Past performance does not guarantee future results.

CRM salesforce.com, inc.

Best for Value Investors
• Lower Trailing P/E: 22.22
• Lower Forward P/E: 11.63
• Lower Price / Book: 2.73

NOW ServiceNow, Inc.

Best for Conservative Investors
• Lower Beta (Volatility): 0.82
• Lower Debt / Equity: 20.73
• Higher Quick Ratio: 0.69

Watch Out

NOW trades at 56.6x earnings vs CRM at 22.2x — a gap this large often reflects different growth expectations, not simple mispricing.

Analyst Upside / Downside

CRM
+49.4%
NOW
+40.5%

Based on analyst mean price targets. Estimates are not guaranteed and may not reflect future performance.

About These Companies

salesforce.com, inc. (CRM)

Information Technology · United States · NYQ

Salesforce, Inc. provides customer relationship management technology services that connect companies and customers together in the United States, Europe, and the Asia Pacific. The company offers Agentforce, which enables customers to build, deploy, and manage enterprise-grade, autonomous AI agents at scale, enabling humans and agents to work together; Agentforce Sales, an integrated platform that brings together the power of humans with AI agents to help sales teams for selling, managing, and automating entire sales processes; Agentforce Service, which enables companies …

View CRM details →

ServiceNow, Inc. (NOW)

Information Technology · United States · NYQ

ServiceNow, Inc. provides cloud-based solution for digital workflows in the North America, Europe, the Middle East and Africa, Asia Pacific, and internationally. The company provides asset management, integrated risk management, IT service management, Operational Technology management, Security Operations, strategic portfolio management, IT operations management products; customer service management product; field service management applications; and sales and order management services. It also offers human resources delivery; legal and contract operations; workplace service delivery products; app engine product; automation engine; platform privacy …

View NOW details →

Frequently Asked Questions

Which has a better dividend yield, CRM or NOW?
salesforce.com, inc. currently has the higher dividend yield. salesforce.com, inc. (CRM) yields 0.97% while ServiceNow, Inc. (NOW) yields 0.00%. Past dividends do not guarantee future payments.
Which is more volatile, CRM or NOW?
salesforce.com, inc. is more volatile based on beta. salesforce.com, inc. has a beta of 1.14 and ServiceNow, Inc. has a beta of 0.82. A beta above 1.0 means higher volatility than the overall market.
Which is cheaper by P/E ratio, CRM or NOW?
salesforce.com, inc. has the lower trailing P/E ratio. salesforce.com, inc. trades at 22.2x earnings while ServiceNow, Inc. trades at 56.6x. A lower P/E may suggest better relative value, but could also reflect lower growth expectations.
Which has more analyst upside, CRM or NOW?
Based on mean analyst price targets, salesforce.com, inc. has more upside potential. salesforce.com, inc. has +49.4% upside and ServiceNow, Inc. has +40.5% upside from current prices. Analyst estimates are not guaranteed.
Can I track both CRM and NOW in one portfolio?
Yes. AllInvestView lets you add both salesforce.com, inc. and ServiceNow, Inc. to the same portfolio and monitor price changes, dividends, total return, and allocation — completely free.

Track CRM and NOW in Your Portfolio

Add both to AllInvestView and compare their real-time performance, dividends, and gain/loss side by side.

Start Free Portfolio