Netflix, Inc. vs Roku, Inc.

Full side-by-side comparison — 2026

Data as of Aug 17, 2026 · Updated automatically

6
NFLX Wins
3
Tie
9
ROKU Wins

NFLX

Price USD 76.02
P/E Ratio 23.5x
Div Yield N/A
Beta 1.51
Sector Communication Services

ROKU

Price USD 158.31
P/E Ratio 64.5x
Div Yield N/A
Beta 2.04
Sector Communication Services

Price Overview

Metric NFLX ROKU
Current Price 76.02 158.31
Previous Close 78.16 157.68

Valuation

Metric NFLX ROKU
Trailing P/E 23.53 64.47
Forward P/E 19.60 39.28
Price / Book 10.33 8.51
Price / Sales 6.44 4.39
EV / EBITDA 22.08 35.90

Dividends & Income

Metric NFLX ROKU
Dividend Yield 0.0000% 0.0000%
Dividend Rate (Annual) 0.00 0.00
5-Year Avg Yield N/A N/A
Payout Ratio 0.0000% 0.0000%

Risk & Financial Health

Metric NFLX ROKU
Beta (Volatility) 1.51 2.04
Debt / Equity 55.24 16.79
Quick Ratio 0.92 2.65
Current Ratio 1.14 2.87

Growth & Profitability

Metric NFLX ROKU
Revenue Growth 0.1340% 0.2190%
Earnings Growth 0.1110% 14.4290%
Return on Equity 0.4954% 0.1312%
Revenue / Share 11.46 35.26
Trailing EPS 3.18 2.39
Forward EPS 3.82 3.92

Analyst Targets

Metric NFLX ROKU
Analyst Mean Target 94.04 162.55
Analyst High Target 135.00 205.00
Analyst Low Target 70.00 150.00

Bottom Line: NFLX vs ROKU

Roku, Inc. (ROKU) leads on 9 of 18 comparable metrics.

Roku, Inc. is the stronger pick for growth investors, while Netflix, Inc. may appeal to other areas.

Roku, Inc. has a higher Earnings Growth (1442.90% vs 11.10%), which indicates profits are growing more quickly
Netflix, Inc. has a higher Return on Equity (49.54% vs 13.12%), which suggests more efficient use of shareholder capital
Roku, Inc. has a lower Debt / Equity (16.79 vs 55.24), which generally indicates a stronger balance sheet

This comparison is based on publicly available financial data and is for informational purposes only. It is not investment advice. Past performance does not guarantee future results.

ROKU Roku, Inc.

Best for Growth Investors
• Higher Revenue Growth: 21.90%
• Higher Earnings Growth: 1442.90%
• Higher Forward EPS: 3.92
Best for Conservative Investors
• Lower Debt / Equity: 16.79
• Higher Quick Ratio: 2.65
• Higher Current Ratio: 2.87

Watch Out

ROKU trades at 64.5x earnings vs NFLX at 23.5x — a gap this large often reflects different growth expectations, not simple mispricing.

Analyst Upside / Downside

NFLX
+23.7%
ROKU
+2.7%

Based on analyst mean price targets. Estimates are not guaranteed and may not reflect future performance.

About These Companies

Netflix, Inc. (NFLX)

Communication Services · United States · NMS

Netflix, Inc. provides entertainment services worldwide. The company offers television (TV) series, documentaries, feature films, games, and live programming across various genres and languages. It also provides members the ability to receive streaming content through a host of internet-connected devices, including TVs, digital video players, TV set-top boxes, and mobile devices. Netflix, Inc. was incorporated in 1997 and is headquartered in Los Gatos, California.

View NFLX details →

Roku, Inc. (ROKU)

Communication Services · United States · NMS

Roku, Inc., together with its subsidiaries, operates a TV streaming platform in the United States and internationally. The company operates in two segments, Platform and Devices. Its streaming platform allows users to find and access TV shows, movies, news, sports, and others, as well as offers digital advertising services. The company also sells streaming players, Roku-branded TVs, smart home products and services, audio products, and related accessories. Roku, Inc. was incorporated in 2002 and is headquartered in San Jose, California.

View ROKU details →

Frequently Asked Questions

Which is more volatile, NFLX or ROKU?
Roku, Inc. is more volatile based on beta. Netflix, Inc. has a beta of 1.51 and Roku, Inc. has a beta of 2.04. A beta above 1.0 means higher volatility than the overall market.
Which is cheaper by P/E ratio, NFLX or ROKU?
Netflix, Inc. has the lower trailing P/E ratio. Netflix, Inc. trades at 23.5x earnings while Roku, Inc. trades at 64.5x. A lower P/E may suggest better relative value, but could also reflect lower growth expectations.
Which has more analyst upside, NFLX or ROKU?
Based on mean analyst price targets, Netflix, Inc. has more upside potential. Netflix, Inc. has +23.7% upside and Roku, Inc. has +2.7% upside from current prices. Analyst estimates are not guaranteed.
Can I track both NFLX and ROKU in one portfolio?
Yes. AllInvestView lets you add both Netflix, Inc. and Roku, Inc. to the same portfolio and monitor price changes, dividends, total return, and allocation — completely free.

Track NFLX and ROKU in Your Portfolio

Add both to AllInvestView and compare their real-time performance, dividends, and gain/loss side by side.

Start Free Portfolio

Related Comparisons

Communication Services Peers

Stock Pages

Screen, define and plan around these two stocks.

Stock directory Browse companies by sector and market. Highest-yield stocks A curated screen of top dividend payers. Lowest P/E stocks Value screen ranked by earnings multiple. Investing glossary Understand every metric in the table. Capital gains tax calculator Plan the tax before you sell. Portfolio templates Ready-made allocation models to copy.