e.l.f. Beauty’s shares were essentially flat, rising a modest 0.3%, as strong contributions from recent acquisitions and international expansion were offset by slower growth and unit declines in the core e.l.f. brand, leading to cautious near-term expectations.
- Fiscal ’26 net sales grew 25% with adjusted EBITDA up 13%, continuing a 29-quarter streak of growth.
- Core e.l.f. brand’s global consumption growth slowed from high to low single digits in the last 12 weeks; spring 2026 innovation underperformed relative to historical product cycles.
- Recent price increases contributed to unit declines; e.l.f. brand responded by reducing prices on select SKUs, yielding initial uplift (e.g., +38% on Amazon for Halo Glow).
- Acquired brands continued strong momentum: Rhode net sales grew over 80% YoY to ~$390 million; Naturium doubled pre-acquisition sales to nearly $250 million and was fastest-growing in Q4 among top 50 skincare brands.
- International sales increased 38%, with expansion into 14 countries and efforts to grow share in key markets (UK, Canada, Germany) underway.
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