e.l.f. Beauty, Inc.

e.l.f. Beauty, Inc. Earnings Recaps

ELF Consumer Staples 2 recaps
Q4 2026 May 22, 2026

e.l.f. Beauty’s shares were essentially flat, rising a modest 0.3%, as strong contributions from recent acquisitions and international expansion were offset by slower growth and unit declines in the core e.l.f. brand, leading to cautious near-term expectations.

Key takeaways
  • Fiscal ’26 net sales grew 25% with adjusted EBITDA up 13%, continuing a 29-quarter streak of growth.
  • Core e.l.f. brand’s global consumption growth slowed from high to low single digits in the last 12 weeks; spring 2026 innovation underperformed relative to historical product cycles.
  • Recent price increases contributed to unit declines; e.l.f. brand responded by reducing prices on select SKUs, yielding initial uplift (e.g., +38% on Amazon for Halo Glow).
  • Acquired brands continued strong momentum: Rhode net sales grew over 80% YoY to ~$390 million; Naturium doubled pre-acquisition sales to nearly $250 million and was fastest-growing in Q4 among top 50 skincare brands.
  • International sales increased 38%, with expansion into 14 countries and efforts to grow share in key markets (UK, Canada, Germany) underway.
Q3 2026 Feb 5, 2026

e.l.f. Beauty reported exceptional third-quarter results for fiscal 2026, with net sales increasing 38% and adjusted EBITDA up 79%, marking its 28th consecutive quarter of growth.

Key takeaways
  • e.l.f. grew its market share by 130 basis points, outperforming over 700 cosmetics brands tracked by Nielsen.
  • The e.l.f. Cosmetics brand experienced 8% growth in U.S. consumption, doubling the category average.
  • The recent launches, including the Glow Reviver Slipstick, quickly became bestsellers on platforms like Amazon and TikTok, highlighting strong consumer response to innovation.
  • Strategic collaborations, such as the limited edition launch with Liquid Death and H&M, significantly drove brand awareness and engagement, generating billions of impressions.
  • e.l.f. remains the most productive cosmetics brand per linear foot with major retailers, enhancing its expansion plans for 2026.