Under Armour, Inc. UAA · Stock Open Under Armour, Inc. in new tab

Under Armour shares fell 4.5% after the company lowered its full-year revenue guidance, citing softer-than-expected consumer demand in North America and Asia Pacific. Despite maintaining adjusted operating income expectations, investors reacted negatively to the cautious outlook and top-line deceleration.

• Revenue guidance for fiscal 2027 was lowered due to weaker consumer demand in key regions, notably North America and Asia Pacific.
• Adjusted operating income expectations were maintained, reflecting cost discipline and organizational simplification efforts.
• Management highlighted ongoing product rationalization with significant SKU reductions and tightened focus on core innovation platforms like HeatGear and Velociti.
• The brand continues to struggle with high promotional dependency, with plans to drive healthier full-price sell-through through sharper product focus and storytelling.
• Inventory management strategies are being implemented to reduce discounting and improve marketplace consistency ahead of revenue growth reacceleration.