Under Armour, Inc. Earnings Recaps
Q1 2027
Aug 9, 2026
Under Armour shares fell 4.5% after the company lowered its full-year revenue guidance, citing softer-than-expected consumer demand in North America and Asia Pacific. Despite maintaining adjusted operating income expectations, investors reacted negatively to the cautious outlook and top-line deceleration.
Key takeaways
- Revenue guidance for fiscal 2027 was lowered due to weaker consumer demand in key regions, notably North America and Asia Pacific.
- Adjusted operating income expectations were maintained, reflecting cost discipline and organizational simplification efforts.
- Management highlighted ongoing product rationalization with significant SKU reductions and tightened focus on core innovation platforms like HeatGear and Velociti.
- The brand continues to struggle with high promotional dependency, with plans to drive healthier full-price sell-through through sharper product focus and storytelling.
- Inventory management strategies are being implemented to reduce discounting and improve marketplace consistency ahead of revenue growth reacceleration.
Q3 2026
Feb 6, 2026
Under Armour's Q3 2026 results exceeded adjusted expectations, demonstrating solid progress in its turnaround strategy with improved operations and brand health indicators.
Key takeaways
- Adjusted operating income outlook raised, reflecting enhanced predictability and stability in underlying business operations.
- Significant leadership changes implemented to streamline product development and marketing strategies.
- Inventory levels and SKU productivity improved, with a complete elimination of 25% of SKUs initiated in fiscal 2025.
- Strong brand recovery indicators in the U.S., particularly among younger athletes, with rising engagement and consideration metrics.
- Notable growth in key product lines, including UA heat and cold gear, contributing to increased average selling prices and reduced complexity in product assortments.