Brown-Forman Corporation Q1 2027 Earnings Recap

Brown-Forman shares rose 4.4% following Q1 results, driven by stronger-than-expected growth in the RTD portfolio and successful innovation with Jack Daniel’s Tennessee Blackberry, which offset ongoing weaknesses in tequila and barrel sales.

Key Takeaways

• RTD portfolio delivered robust double-digit growth in Mexico and outperformed expectations in the U.S., contributing about 1 point of value growth to overall U.S. sales.
• Jack Daniel’s Tennessee Blackberry expanded to over 30 international markets, providing more than 2 points of value growth in the U.S. and demonstrating strong momentum globally.
• Used barrel sales collapsed over 60% year-over-year, continuing a steep decline from $100 million to roughly $30 million, pressured by weak demand from Scotch and Irish whiskey producers.
• Full-strength tequila portfolio declined in the low teens, though early signs of improvement appeared in U.S. Nielsen takeaway trends for el Jimador.
• Jack Daniel’s Tennessee Honey and Gentleman Jack faced headwinds from challenging market conditions and shipment timing differences, respectively.