NIKE, Inc. Q4 2026 Earnings Recap

Nike's shares rose 3.8% following the quarter on strength in running and football segments, where product launches and market share gains notably outperformed expectations.

Key Takeaways

• Nike Running delivered its fifth consecutive quarter of double-digit growth, adding approximately $1 billion to the business and gaining 5 points of running market share in Western Europe and North America.
• Nike Football leveraged a successful World Cup campaign with record sales of national team kits (2.5x the prior World Cup period) and a fastest-ever 24-hour Mercurial cleated footwear launch on Nike Direct.
• Wholesale revenue increased 4% for the fiscal year, driven by double-digit growth in North America and refreshed physical retail spaces globally.
• Nike Sportswear and Jordan Streetwear segments remain challenged, with sell-through issues and discounting impacting current sales and future orders, representing roughly half of revenue.
• Management outlined ongoing efforts to improve inventory management, planning accuracy, and margins while scaling growth initiatives beyond running into basketball, training, and ACG.