Persimmon Plc Q3 2025 Earnings Recap

Persimmon Plc reported solid performance in Q3, maintaining robust forward sales and pricing amid a challenging market environment, while continuing to invest in growth initiatives.

Key Takeaways

• Forward sales increased by approximately 15%, demonstrating resilience despite industry softening.
• Pricing remains robust, with average selling prices up 1.5% year-over-year, supported by strategic land acquisitions and disciplined incentives between 4%-5%.
• The company plans to open around 100 new outlets next year, contingent on securing planning approvals, reflecting strong growth ambitions.
• Customer sentiment is stabilizing after a mid-year decline, with positive momentum noted in recent weeks.
• Launch of Rezide product shows initial traction with one sale, reinforcing Persimmon's commitment to providing diverse customer options in a competitive market.