SUNRISE N Q2 2026 Earnings Recap

Shares of Sunrise inched up 0.9% following Q2 results that showed a continued revenue decline and challenging underlying dynamics, while management reiterated their full-year guidance. The modest market response reflects cautious investor reception amid soft sales trends and only early signs of commercial improvement.

Key Takeaways

• Revenue declined 2.6% year-over-year, pressured by the lapping of last year’s price increase and weaker fixed customer dynamics.
• Commercial improvements included 21,000 postpaid and 3,000 internet net additions in Q2, indicating some stabilization in subscriber trends.
• The recently launched Sunrise Rewards program aims to drive cross-sell and reduce churn, with initial adoption reported at 60% customer awareness.
• Management anticipates improved revenue trends in H2 supported by a new price increase effective August 1, though this had no impact on Q2 results.
• Dividend per share guidance was maintained, with a projected 2% increase to CHF 3.49, aligning with management’s cautious outlook.