Wix.com Ltd. Earnings Recaps
Q2 2026
Aug 8, 2026
Shares rose 13.6% following better-than-expected demand growth in BASE44 and margin improvement driven by the proprietary Base1 AI platform, which supports a more sustainable profitability profile and underpins increased investment confidence.
Key takeaways
- Bookings grew 12% year-over-year and revenue increased 15% year-over-year, supported by strong BASE44 and core Wix business performance.
- BASE44 margin improved substantially, moving from roughly 0% earlier in the year to an expected 60% margin in the second half, powered by shifting inference to Base1, Wix’s in-house large language model (LLM).
- Self-creators revenue growth accelerated sequentially to 14% year-over-year with stable retention and improving free-to-paid conversion rates.
- Partners revenue increased 17% year-over-year, despite organizational realignment including the wind down of InkFrog, which improved GPV mix and monetization.
- Management raised its total return on investment (TROI) target for BASE44, signaling confidence in capturing market share in the evolving AI-powered app creation space.
Q1 2026
May 14, 2026
Shares dropped 27.1% following earnings as investors were evidently disappointed by a cautious outlook and the ramp-up in marketing expenses, particularly related to the BASE44 acquisition, which pressured near-term profitability.
Key takeaways
- Marketing spend increased significantly in Q1, driven by efforts to capture BASE44’s demand and integrate the acquisition.
- BASE44 showed solid growth, hitting $150 million ARR in mid-May, up from $100 million ARR in early March, but marketing ROI (TROI) remained stable rather than improving.
- New user cohorts generated nearly $52 million in bookings in the first three months, a 46% increase over Q1 2025 cohorts, bolstered by improved conversion and monetization linked to the Harmony platform.
- Management emphasized proprietary AI model deployment and AI integration as strategic advantages, but there was no clear evidence this translated into near-term financial upside.
- Despite healthy cohort trends, the combination of increased spending and cautious forward commentary likely weighed on investor sentiment.
Q3 2025
Nov 19, 2025
Wix.com Ltd. delivered strong Q3 2025 results, fueled by impressive user engagement and the rapid growth of its AI-powered Base 44 platform, indicating a robust trajectory as it transitions into new market opportunities.
Key takeaways
- User cohorts exhibit strong retention and increased spending, supporting solid top-line growth.
- Base 44, the AI-driven app creation tool, captured over 10% of audience traffic, significantly up from previous quarters.
- Wix’s investment in brand awareness and traffic channels is leading to higher engagement and longer-duration subscriptions among new users.
- Anticipation builds for the upcoming flagship product expected in early 2026, aligning with the company's ongoing mission to democratize software creation.