Bilibili Inc. Q2 2025 Earnings Recap

Bilibili demonstrated robust performance in Q2 2025, achieving a 20% year-over-year revenue increase, driven by significant growth in its gaming and advertising segments.

Key Takeaways

• Total net revenues reached RMB 7.3 billion, supported by a 60% increase in gaming revenues and a 20% rise in advertising revenues.
• Gross profit soared by 46% year-over-year, with gross margin expanding to 36.5%.
• Daily active users (DAUs) grew to 109 million, reflecting a 7% increase, alongside a 9% rise in monthly paying users to 31 million.
• Engagement metrics improved, with average daily time spent increasing to 105 minutes, driven by high-quality content offerings.
• The successful Bilibili World event attracted over 400,000 participants, showcasing the platform's strong community engagement and brand vitality.