FitLife Brands, Inc. Q2 2026 Earnings Recap

FitLife’s shares rose 5.3% following Q2 results, driven by better-than-expected revenue growth and sequential improvement in contribution despite ongoing margin pressure from the Irwin acquisition.

Key Takeaways

• Total revenue grew 65% year-over-year to $26.5 million, driven primarily by the acquisition of Irwin, with Legacy FitLife revenues declining 23% year-over-year.
• Wholesale revenue surged 156% year-over-year to $14.6 million, while online revenue increased 14%.
• Gross margin declined materially to 37.0% from 42.8% a year ago, weighed down by Irwin’s lower-margin profile.
• Contribution increased 46% driven by Irwin’s addition, but Legacy FitLife contribution fell nearly 26% year-over-year; contribution margin compressed to 34.1% for Legacy FitLife.
• Sequentially, total revenue grew 4.8%, with improved stability in Legacy FitLife revenues and ongoing supply chain progress at Irwin reducing out-of-stock losses by over 50%.