iQIYI, Inc. Earnings Recaps
Q3 2025
Nov 18, 2025
iQIYI delivered a strong performance in Q3 2025, led by the breakout success of its original drama "The Thriving Land," which significantly boosted viewership and revenue across multiple platforms.
Key takeaways
- Total viewership market share remained at the top, driven by "The Thriving Land" and other original content, securing strong audience engagement.
- "The Shadow Edge" grossed over RMB 1.2 billion, marking a record in original theatrical releases.
- The introduction of a novel revenue-sharing model in Q2 contributed RMB 17 million in revenue within two months, enhancing box office returns for lower-performing films.
- Microdramas achieved double-digit growth in both average daily viewing time and subscription revenue, solidifying their role in the content ecosystem.
- Collaborative initiatives in AI content creation, including a global short film competition, position iQIYI at the forefront of innovation in the media industry.
Q2 2025
Aug 20, 2025
ICE demonstrated strong performance in Q2 2025, dominating total drama viewership and achieving record highs in both subscription and revenue metrics, driven by a robust content lineup and strategic market expansions.
Key takeaways
- Maintained leadership in core long-form drama category with top viewership for four consecutive quarters.
- Achieved RMB100 million in GMV from IP-based consumer products, leveraging popular titles for monetization.
- Record highs in subscription growth and revenue from membership services, with significant expansion in Southeast Asia and North America.
- Enhanced brand recognition through localized operations and a diverse lineup of premium content, including award-winning dramas.
- Strong growth in micro dramas, with strategic focus shifting toward original productions to bolster user engagement and revenue.