iQIYI, Inc. Q3 2025 Earnings Recap

iQIYI delivered a strong performance in Q3 2025, led by the breakout success of its original drama "The Thriving Land," which significantly boosted viewership and revenue across multiple platforms.

Key Takeaways

• Total viewership market share remained at the top, driven by "The Thriving Land" and other original content, securing strong audience engagement.
• "The Shadow Edge" grossed over RMB 1.2 billion, marking a record in original theatrical releases.
• The introduction of a novel revenue-sharing model in Q2 contributed RMB 17 million in revenue within two months, enhancing box office returns for lower-performing films.
• Microdramas achieved double-digit growth in both average daily viewing time and subscription revenue, solidifying their role in the content ecosystem.
• Collaborative initiatives in AI content creation, including a global short film competition, position iQIYI at the forefront of innovation in the media industry.