Ulta Beauty, Inc. Earnings Recaps
Q3 2025
Dec 5, 2025
Ulta Beauty exceeded expectations in Q3 2025 with a 12.9% increase in net sales, driven by strong e-commerce performance and a growing loyalty program, positioning the brand favorably for the upcoming holiday season.
Key takeaways
- Net sales rose to $2.9 billion, with a diluted EPS of $5.14 and operating profit margin at 10.8%.
- Comparable sales growth of 6.3%, with all categories showing positive trends, particularly strength in e-commerce and fragrance.
- Loyalty membership grew 4% year-over-year, reaching 46.3 million members.
- Executed nearly 33,000 in-store events to enhance the guest experience and drive in-store traffic.
- Continued focus on optimizing SG&A expenses and aligning operational efficiencies for future growth.