Apple Inc. vs Alphabet Inc.

Full side-by-side comparison — 2026

Data as of May 18, 2026 · Updated automatically

6
AAPL Wins
0
Tie
12
GOOG Wins

AAPL

Price USD 297.84
P/E Ratio 36.3x
Div Yield 0.0035%
Beta 1.07
Sector Technology

GOOG

Price USD 393.11
P/E Ratio 30.0x
Div Yield 0.0021%
Beta 1.27
Sector Communication Services

Price Overview

Metric AAPL GOOG
Current Price 297.84 393.11
Previous Close 297.84 393.11

Valuation

Metric AAPL GOOG
Trailing P/E 36.35 30.02
Forward P/E 31.32 27.22
Price / Book 41.35 9.95
Price / Sales 9.77 11.28
EV / EBITDA 27.48 29.35

Dividends & Income

Metric AAPL GOOG
Dividend Yield 0.0035% 0.0021%
Dividend Rate (Annual) 1.05 0.84
5-Year Avg Yield 0.56% N/A
Payout Ratio 0.1269% 0.0634%

Risk & Financial Health

Metric AAPL GOOG
Beta (Volatility) 1.07 1.27
Debt / Equity 79.55 20.03
Quick Ratio 0.91 1.71
Current Ratio 1.07 1.92

Growth & Profitability

Metric AAPL GOOG
Revenue Growth 0.1660% 0.2180%
Earnings Growth 0.2180% 0.8200%
Return on Equity 1.4147% 0.3888%
Revenue / Share 30.53 34.93
Trailing EPS 8.26 13.10
Forward EPS 9.59 14.45

Analyst Targets

Metric AAPL GOOG
Analyst Mean Target 308.07 418.47
Analyst High Target 400.00 460.00
Analyst Low Target 215.00 340.00

Bottom Line: AAPL vs GOOG

Alphabet Inc. (GOOG) leads on 12 of 18 comparable metrics.

Alphabet Inc. is the stronger pick for value investors, while Apple Inc. may appeal to other areas.

Alphabet Inc. has a lower Price / Book (9.95 vs 41.35), which may indicate the stock trades closer to its book value
Alphabet Inc. has a lower Debt / Equity (20.03 vs 79.55), which generally indicates a stronger balance sheet
Alphabet Inc. has a higher Earnings Growth (82.00% vs 21.80%), which indicates profits are growing more quickly

This comparison is based on publicly available financial data and is for informational purposes only. It is not investment advice. Past performance does not guarantee future results.

GOOG Alphabet Inc.

Best for Value Investors
• Lower Trailing P/E: 30.02
• Lower Forward P/E: 27.22
• Lower Price / Book: 9.95
Best for Growth Investors
• Higher Revenue Growth: 21.80%
• Higher Earnings Growth: 82.00%
• Higher Forward EPS: 14.45
Best for Conservative Investors
• Lower Debt / Equity: 20.03
• Higher Quick Ratio: 1.71
• Higher Current Ratio: 1.92

Analyst Upside / Downside

AAPL
+3.4%
GOOG
+6.5%

Based on analyst mean price targets. Estimates are not guaranteed and may not reflect future performance.

About These Companies

Apple Inc. (AAPL)

Technology · United States · NMS

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, and HomePod, as well as Apple branded and third-party accessories. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to …

View AAPL details →

Alphabet Inc. (GOOG)

Communication Services · United States · NMS

Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in Google Play and YouTube; and devices, …

View GOOG details →

Frequently Asked Questions

Which has a better dividend yield, AAPL or GOOG?
Apple Inc. currently has the higher dividend yield. Apple Inc. (AAPL) yields 0.35% while Alphabet Inc. (GOOG) yields 0.21%. Past dividends do not guarantee future payments.
Which is more volatile, AAPL or GOOG?
Alphabet Inc. is more volatile based on beta. Apple Inc. has a beta of 1.06 and Alphabet Inc. has a beta of 1.27. A beta above 1.0 means higher volatility than the overall market.
Which is cheaper by P/E ratio, AAPL or GOOG?
Alphabet Inc. has the lower trailing P/E ratio. Apple Inc. trades at 36.3x earnings while Alphabet Inc. trades at 30.0x. A lower P/E may suggest better relative value, but could also reflect lower growth expectations.
Which has more analyst upside, AAPL or GOOG?
Based on mean analyst price targets, Alphabet Inc. has more upside potential. Apple Inc. has +3.4% upside and Alphabet Inc. has +6.5% upside from current prices. Analyst estimates are not guaranteed.
Can I track both AAPL and GOOG in one portfolio?
Yes. AllInvestView lets you add both Apple Inc. and Alphabet Inc. to the same portfolio and monitor price changes, dividends, total return, and allocation — completely free.

Track AAPL and GOOG in Your Portfolio

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