Apple Inc. vs Amazon.com, Inc.

Full side-by-side comparison — 2026

Data as of May 18, 2026 · Updated automatically

4
AAPL Wins
1
Tie
13
AMZN Wins

AAPL

Price USD 297.84
P/E Ratio 36.3x
Div Yield 0.0035%
Beta 1.07
Sector Technology

AMZN

Price USD 264.86
P/E Ratio 31.6x
Div Yield N/A
Beta 1.47
Sector Consumer Discretionary

Price Overview

Metric AAPL AMZN
Current Price 297.84 264.86
Previous Close 297.84 264.86

Valuation

Metric AAPL AMZN
Trailing P/E 36.35 31.63
Forward P/E 31.32 26.75
Price / Book 41.35 6.43
Price / Sales 9.77 3.83
EV / EBITDA 27.48 18.82

Dividends & Income

Metric AAPL AMZN
Dividend Yield 0.0035% 0.0000%
Dividend Rate (Annual) 1.05 0.00
5-Year Avg Yield 0.56% N/A
Payout Ratio 0.1269% 0.0000%

Risk & Financial Health

Metric AAPL AMZN
Beta (Volatility) 1.07 1.47
Debt / Equity 79.55 53.30
Quick Ratio 0.91 0.97
Current Ratio 1.07 1.18

Growth & Profitability

Metric AAPL AMZN
Revenue Growth 0.1660% 0.1660%
Earnings Growth 0.2180% 0.7480%
Return on Equity 1.4147% 0.2429%
Revenue / Share 30.53 69.48
Trailing EPS 8.26 8.35
Forward EPS 9.59 9.87

Analyst Targets

Metric AAPL AMZN
Analyst Mean Target 308.07 311.55
Analyst High Target 400.00 370.00
Analyst Low Target 215.00 207.00

Bottom Line: AAPL vs AMZN

Amazon.com, Inc. (AMZN) leads on 13 of 18 comparable metrics.

Amazon.com, Inc. is the stronger pick for value investors, while Apple Inc. may appeal to other areas.

Apple Inc. has a higher Dividend Yield (0.35% vs 0.00%), which tends to appeal to income-focused investors
Apple Inc. has a higher Dividend Rate (Annual) (1.05 vs 0.00), which means a larger absolute dividend payment per share
Amazon.com, Inc. has a lower Payout Ratio (0.00% vs 12.69%), which may suggest the dividend is more sustainable

This comparison is based on publicly available financial data and is for informational purposes only. It is not investment advice. Past performance does not guarantee future results.

AMZN Amazon.com, Inc.

Best for Value Investors
• Lower Trailing P/E: 31.63
• Lower Forward P/E: 26.75
• Lower Price / Book: 6.43
Best for Growth Investors
• Higher Earnings Growth: 74.80%
• Higher Forward EPS: 9.87
Best for Conservative Investors
• Lower Debt / Equity: 53.30
• Higher Quick Ratio: 0.97
• Higher Current Ratio: 1.18

Analyst Upside / Downside

AAPL
+3.4%
AMZN
+17.6%

Based on analyst mean price targets. Estimates are not guaranteed and may not reflect future performance.

About These Companies

Apple Inc. (AAPL)

Technology · United States · NMS

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, and HomePod, as well as Apple branded and third-party accessories. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to …

View AAPL details →

Amazon.com, Inc. (AMZN)

Consumer Discretionary · United States · NMS

Amazon.com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It also manufactures and sells electronic devices, including Kindle, fire tablets, fire TVs, echo, ring, blink, and eero; and develops and produces media content. In addition, the company offers programs that enable sellers to sell their products in its stores; and programs …

View AMZN details →

Frequently Asked Questions

Which has a better dividend yield, AAPL or AMZN?
Apple Inc. currently has the higher dividend yield. Apple Inc. (AAPL) yields 0.35% while Amazon.com, Inc. (AMZN) yields 0.00%. Past dividends do not guarantee future payments.
Which is more volatile, AAPL or AMZN?
Amazon.com, Inc. is more volatile based on beta. Apple Inc. has a beta of 1.06 and Amazon.com, Inc. has a beta of 1.47. A beta above 1.0 means higher volatility than the overall market.
Which is cheaper by P/E ratio, AAPL or AMZN?
Amazon.com, Inc. has the lower trailing P/E ratio. Apple Inc. trades at 36.3x earnings while Amazon.com, Inc. trades at 31.6x. A lower P/E may suggest better relative value, but could also reflect lower growth expectations.
Which has more analyst upside, AAPL or AMZN?
Based on mean analyst price targets, Amazon.com, Inc. has more upside potential. Apple Inc. has +3.4% upside and Amazon.com, Inc. has +17.6% upside from current prices. Analyst estimates are not guaranteed.
Can I track both AAPL and AMZN in one portfolio?
Yes. AllInvestView lets you add both Apple Inc. and Amazon.com, Inc. to the same portfolio and monitor price changes, dividends, total return, and allocation — completely free.

Track AAPL and AMZN in Your Portfolio

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