Apple Inc. vs Amazon.com, Inc.

Full side-by-side comparison — 2026

Data as of Oct 01, 2026 · Updated automatically

AAPL

Price USD 330.32
P/E Ratio 39.1x
Div Yield 0.31%
Beta 1.09
Sector Technology

AMZN

Price USD 248.23
P/E Ratio 20.1x
Div Yield 0.00%
Beta 1.44
Sector Consumer Discretionary

Price Overview

Metric AAPL AMZN
Current Price 330.32 248.23
Previous Close 330.32 248.23

Valuation

Metric AAPL AMZN
Trailing P/E 39.07 20.09
Forward P/E 35.58 23.83
Price / Book 46.34 4.88
Price / Sales 10.66 3.47
EV / EBITDA 29.77 16.70

Dividends & Income

Metric AAPL AMZN
Dividend Yield 0.31% 0.00%
Dividend Rate (Annual) 1.06 0.00
5-Year Avg Yield 0.56% N/A
Payout Ratio 12.13% 0.00%

Risk & Financial Health

Metric AAPL AMZN
Beta (Volatility) 1.08 1.44
Debt / Equity 78.44 45.62
Quick Ratio 0.81 0.84
Current Ratio 1.00 1.03

Growth & Profitability

Metric AAPL AMZN
Revenue Growth 16.40% 19.60%
Earnings Growth 28.70% 242.30%
Return on Equity 148.75% 30.56%
Revenue / Share 31.71 72.33
Trailing EPS 8.73 12.43
Forward EPS 9.59 10.47

Analyst Targets

Metric AAPL AMZN
Analyst Mean Target 328.22 329.54
Analyst High Target 405.00 405.00
Analyst Low Target 215.00 230.00

Bottom Line: AAPL vs AMZN

Amazon.com, Inc. (AMZN) leads on 10 of 14 comparable metrics.

Apple Inc. has a higher Dividend Yield (0.31% vs 0.00%), which tends to appeal to income-focused investors
Amazon.com, Inc. has a lower Price / Book (4.88 vs 46.34), which may indicate the stock trades closer to its book value
Amazon.com, Inc. has a higher Earnings Growth (242.30% vs 28.70%), which indicates profits are growing more quickly

This comparison is based on publicly available financial data and is for informational purposes only. It is not investment advice. Past performance does not guarantee future results.

AMZN Amazon.com, Inc.

Best for Value Investors
• Lower Trailing P/E: 20.09
• Lower Forward P/E: 23.83
• Lower Price / Book: 4.88
Best for Growth Investors
• Higher Revenue Growth: 19.60%
• Higher Earnings Growth: 242.30%
Best for Conservative Investors
• Lower Debt / Equity: 45.62
• Higher Quick Ratio: 0.84
• Higher Current Ratio: 1.03

Analyst Upside / Downside

AAPL
-0.6%
AMZN
+32.8%

Based on analyst mean price targets. Estimates are not guaranteed and may not reflect future performance.

About These Companies

Apple Inc. (AAPL)

Technology · United States · NMS

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, and HomePod, as well as Apple branded and third-party accessories. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allows customers to …

View AAPL details →

Amazon.com, Inc. (AMZN)

Consumer Discretionary · United States · NMS

Amazon.com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It also manufactures and sells electronic devices, including Kindle, fire tablets, fire TVs, echo, ring, blink, and eero; and develops and produces media content. In addition, the company offers programs that enable sellers to sell their products in its stores; and programs …

View AMZN details →

Frequently Asked Questions

Which has a better dividend yield, AAPL or AMZN?
Apple Inc. currently has the higher dividend yield. Apple Inc. (AAPL) yields 0.31% while Amazon.com, Inc. (AMZN) yields 0.00%. Past dividends do not guarantee future payments.
Which is more volatile, AAPL or AMZN?
Amazon.com, Inc. is more volatile based on beta. Apple Inc. has a beta of 1.08 and Amazon.com, Inc. has a beta of 1.44. A beta above 1.0 means higher volatility than the overall market.
Which is cheaper by P/E ratio, AAPL or AMZN?
Amazon.com, Inc. has the lower trailing P/E ratio. Apple Inc. trades at 39.1x earnings while Amazon.com, Inc. trades at 20.1x. A lower P/E may suggest better relative value, but could also reflect lower growth expectations.
Which has more analyst upside, AAPL or AMZN?
Based on mean analyst price targets, Amazon.com, Inc. has more upside potential. Apple Inc. has -0.6% upside and Amazon.com, Inc. has +32.8% upside from current prices. Analyst estimates are not guaranteed.
Can I track both AAPL and AMZN in one portfolio?
Yes. AllInvestView lets you add both Apple Inc. and Amazon.com, Inc. to the same portfolio and monitor price changes, dividends, total return, and allocation — completely free.

Track AAPL and AMZN in Your Portfolio

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