Amazon.com, Inc. vs Alphabet Inc.

Full side-by-side comparison — 2026

Data as of May 18, 2026 · Updated automatically

6
AMZN Wins
0
Tie
12
GOOG Wins

AMZN

Price USD 264.86
P/E Ratio 31.6x
Div Yield N/A
Beta 1.47
Sector Consumer Discretionary

GOOG

Price USD 393.11
P/E Ratio 30.0x
Div Yield 0.0021%
Beta 1.27
Sector Communication Services

Price Overview

Metric AMZN GOOG
Current Price 264.86 393.11
Previous Close 264.86 393.11

Valuation

Metric AMZN GOOG
Trailing P/E 31.63 30.02
Forward P/E 26.75 27.22
Price / Book 6.43 9.95
Price / Sales 3.83 11.28
EV / EBITDA 18.82 29.35

Dividends & Income

Metric AMZN GOOG
Dividend Yield 0.0000% 0.0021%
Dividend Rate (Annual) 0.00 0.84
5-Year Avg Yield N/A N/A
Payout Ratio 0.0000% 0.0634%

Risk & Financial Health

Metric AMZN GOOG
Beta (Volatility) 1.47 1.27
Debt / Equity 53.30 20.03
Quick Ratio 0.97 1.71
Current Ratio 1.18 1.92

Growth & Profitability

Metric AMZN GOOG
Revenue Growth 0.1660% 0.2180%
Earnings Growth 0.7480% 0.8200%
Return on Equity 0.2429% 0.3888%
Revenue / Share 69.48 34.93
Trailing EPS 8.35 13.10
Forward EPS 9.87 14.45

Analyst Targets

Metric AMZN GOOG
Analyst Mean Target 311.55 418.47
Analyst High Target 370.00 460.00
Analyst Low Target 207.00 340.00

Bottom Line: AMZN vs GOOG

Alphabet Inc. (GOOG) leads on 12 of 18 comparable metrics.

Alphabet Inc. is the stronger pick for growth investors, while Amazon.com, Inc. may appeal to value investors.

Alphabet Inc. has a higher Dividend Yield (0.21% vs 0.00%), which tends to appeal to income-focused investors
Alphabet Inc. has a higher Dividend Rate (Annual) (0.84 vs 0.00), which means a larger absolute dividend payment per share
Amazon.com, Inc. has a lower Payout Ratio (0.00% vs 6.34%), which may suggest the dividend is more sustainable

This comparison is based on publicly available financial data and is for informational purposes only. It is not investment advice. Past performance does not guarantee future results.

AMZN Amazon.com, Inc.

Best for Value Investors
• Lower Forward P/E: 26.75
• Lower Price / Book: 6.43
• Lower Price / Sales: 3.83

GOOG Alphabet Inc.

Best for Growth Investors
• Higher Revenue Growth: 21.80%
• Higher Earnings Growth: 82.00%
• Higher Return on Equity: 38.88%
Best for Conservative Investors
• Lower Beta (Volatility): 1.27
• Lower Debt / Equity: 20.03
• Higher Quick Ratio: 1.71

Analyst Upside / Downside

AMZN
+17.6%
GOOG
+6.5%

Based on analyst mean price targets. Estimates are not guaranteed and may not reflect future performance.

About These Companies

Amazon.com, Inc. (AMZN)

Consumer Discretionary · United States · NMS

Amazon.com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It also manufactures and sells electronic devices, including Kindle, fire tablets, fire TVs, echo, ring, blink, and eero; and develops and produces media content. In addition, the company offers programs that enable sellers to sell their products in its stores; and programs …

View AMZN details →

Alphabet Inc. (GOOG)

Communication Services · United States · NMS

Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in Google Play and YouTube; and devices, …

View GOOG details →

Frequently Asked Questions

Which has a better dividend yield, AMZN or GOOG?
Alphabet Inc. currently has the higher dividend yield. Amazon.com, Inc. (AMZN) yields 0.00% while Alphabet Inc. (GOOG) yields 0.21%. Past dividends do not guarantee future payments.
Which is more volatile, AMZN or GOOG?
Amazon.com, Inc. is more volatile based on beta. Amazon.com, Inc. has a beta of 1.47 and Alphabet Inc. has a beta of 1.27. A beta above 1.0 means higher volatility than the overall market.
Which is cheaper by P/E ratio, AMZN or GOOG?
Alphabet Inc. has the lower trailing P/E ratio. Amazon.com, Inc. trades at 31.6x earnings while Alphabet Inc. trades at 30.0x. A lower P/E may suggest better relative value, but could also reflect lower growth expectations.
Which has more analyst upside, AMZN or GOOG?
Based on mean analyst price targets, Amazon.com, Inc. has more upside potential. Amazon.com, Inc. has +17.6% upside and Alphabet Inc. has +6.5% upside from current prices. Analyst estimates are not guaranteed.
Can I track both AMZN and GOOG in one portfolio?
Yes. AllInvestView lets you add both Amazon.com, Inc. and Alphabet Inc. to the same portfolio and monitor price changes, dividends, total return, and allocation — completely free.

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