Hasbro, Inc. Q3 2026 Earnings Recap

Hasbro shares rose 11.2% after earnings. The company reported 15% revenue growth and raised its full-year outlook, led by record Magic revenue and continued gains in consumer products.

Key Takeaways

• Magic revenue topped $600 million for the first time, up 34% year over year; *The Hobbit* was the fourth-best-selling set in Magic’s history.
• Hasbro said Magic growth was broad-based across tentpole releases, backlist, and Secret Lair. It expects Magic to grow again in 2027, on top of a record 2026.
• Consumer products revenue grew 4% to $828 million, in line with the company’s expectations; the toy and game business posted its fourth consecutive quarter of growth.
• Marvel product revenue rose more than 35%, supported by theatrical releases from Marvel Studios.
• Hasbro described its licensing businesses as generating nearly $700 million in annual revenue across consumer products, digital, and entertainment.