Planet Fitness, Inc. Earnings Recaps
Q3 2025
Nov 6, 2025
Planet Fitness delivered strong third-quarter results, achieving 20.7 million members and 6.9% same club sales growth while rolling out strategic enhancements to its brand and member experience.
Key takeaways
- Maintained a member count of approximately 20.7 million, confirming strong demand for fitness services.
- System-wide same club sales grew by 6.9%, reflecting successful marketing and operational strategies.
- 66.1% of members have upgraded to the Black Card tier, a 300 basis point increase year-over-year, indicating strong value perception.
- Increased teenage engagement with over 3.7 million participants in the 2025 High School Summer Pass program, a 30% increase from last year.
- A strategic shift towards modernized amenities for Black Card members is planned, with a price adjustment set for 2026, aimed at enhancing offering and customer loyalty.