Buy quality stocks and hold them for 10+ years without touching them.
Risk Level
Moderate to High
Rebalance Frequency
None (buy and hold)
The Coffee Can Portfolio is based on the idea of buying excellent companies and holding them forever — as if you put the stock certificates in a coffee can and forgot about them for a decade. The strategy relies on picking quality businesses with durable competitive advantages and letting compound growth do the work.
Coined by Robert Kirby in 1984, based on a client whose husband had been secretly buying stocks and never selling. His untouched portfolio vastly outperformed actively managed accounts due to letting winners compound.
Patient, long-term investors who believe in the power of compounding and want to minimise transaction costs and taxes.
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