Amazon.com, Inc. vs Alibaba Group Holding Limited

Full side-by-side comparison — 2026

Data as of Oct 01, 2026 · Updated automatically

AMZN

Price USD 248.23
P/E Ratio 20.1x
Div Yield 0.00%
Beta 1.44
Sector Consumer Discretionary

BABA

Price USD 107.45
P/E Ratio 24.8x
Div Yield 0.95%
Beta 0.50
Sector Consumer Cyclical

Price Overview

Metric AMZN BABA
Current Price 248.23 107.45
Previous Close 248.23 107.45

Valuation

Metric AMZN BABA
Trailing P/E 20.09 24.83
Forward P/E 23.83 11.95
Price / Book 4.88 1.64
Price / Sales 3.47 0.26
EV / EBITDA 16.70 2.03

Dividends & Income

Metric AMZN BABA
Dividend Yield 0.00% 0.95%
Dividend Rate (Annual) 0.00 7.03
5-Year Avg Yield N/A 7.81%
Payout Ratio 0.00% 0.00%

Risk & Financial Health

Metric AMZN BABA
Beta (Volatility) 1.44 0.50
Debt / Equity 45.62 23.93
Quick Ratio 0.84 0.72
Current Ratio 1.03 1.36

Growth & Profitability

Metric AMZN BABA
Revenue Growth 19.60% 8.60%
Earnings Growth 242.30% -79.40%
Return on Equity 30.56% 6.36%
Revenue / Share 72.33 449.61
Trailing EPS 12.43 4.42
Forward EPS 10.47 9.19

Analyst Targets

Metric AMZN BABA
Analyst Mean Target 329.54 185.22
Analyst High Target 405.00 238.13
Analyst Low Target 230.00 95.17

Bottom Line: AMZN vs BABA

Alibaba Group Holding Limited (BABA) leads on 8 of 14 comparable metrics.

Amazon.com, Inc. has a higher Earnings Growth (242.30% vs -79.40%), which indicates profits are growing more quickly
Alibaba Group Holding Limited has a higher Dividend Yield (0.95% vs 0.00%), which tends to appeal to income-focused investors
Alibaba Group Holding Limited has a lower Price / Sales (0.26 vs 3.47), which may represent better value per dollar of revenue

This comparison is based on publicly available financial data and is for informational purposes only. It is not investment advice. Past performance does not guarantee future results.

AMZN Amazon.com, Inc.

Best for Growth Investors
• Higher Revenue Growth: 19.60%
• Higher Earnings Growth: 242.30%
• Higher Return on Equity: 30.56%

BABA Alibaba Group Holding Limited

Best for Value Investors
• Lower Forward P/E: 11.95
• Lower Price / Book: 1.64
• Lower Price / Sales: 0.26
Best for Conservative Investors
• Lower Beta (Volatility): 0.50
• Lower Debt / Equity: 23.93
• Higher Current Ratio: 1.36

Watch Out

BABA's earnings declined 79% — declining profits may mean current valuation metrics (PE, payout ratio) are misleading.

These stocks have very different risk profiles — AMZN (beta 1.44) is significantly more volatile than BABA (beta 0.50).

Analyst Upside / Downside

AMZN
+32.8%
BABA
+72.4%

Based on analyst mean price targets. Estimates are not guaranteed and may not reflect future performance.

About These Companies

Amazon.com, Inc. (AMZN)

Consumer Discretionary · United States · NMS

Amazon.com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It also manufactures and sells electronic devices, including Kindle, fire tablets, fire TVs, echo, ring, blink, and eero; and develops and produces media content. In addition, the company offers programs that enable sellers to sell their products in its stores; and programs …

View AMZN details →

Alibaba Group Holding Limited (BABA)

Consumer Cyclical · China · NYQ

Alibaba Group Holding Limited, through its subsidiaries, provides technology infrastructure and marketing reach to help merchants, brands, retailers, and other businesses in the People's Republic of China and internationally. It operates through the Alibaba China E-Commerce Group, Alibaba International Digital Commerce Group, Cloud Intelligence Group, and All Others segments. The Alibaba China E-commerce Group segment operates Taobao and Tmall, which are digital retail platforms; Taobao Instant Commerce, a local services and on-demand delivery platform; 1688.com, a domestic wholesale marketplace; and …

View BABA details →

Frequently Asked Questions

Which has a better dividend yield, AMZN or BABA?
Alibaba Group Holding Limited currently has the higher dividend yield. Amazon.com, Inc. (AMZN) yields 0.00% while Alibaba Group Holding Limited (BABA) yields 0.95%. Past dividends do not guarantee future payments.
Which is more volatile, AMZN or BABA?
Amazon.com, Inc. is more volatile based on beta. Amazon.com, Inc. has a beta of 1.44 and Alibaba Group Holding Limited has a beta of 0.50. A beta above 1.0 means higher volatility than the overall market.
Which is cheaper by P/E ratio, AMZN or BABA?
Amazon.com, Inc. has the lower trailing P/E ratio. Amazon.com, Inc. trades at 20.1x earnings while Alibaba Group Holding Limited trades at 24.8x. A lower P/E may suggest better relative value, but could also reflect lower growth expectations.
Which has more analyst upside, AMZN or BABA?
Based on mean analyst price targets, Alibaba Group Holding Limited has more upside potential. Amazon.com, Inc. has +32.8% upside and Alibaba Group Holding Limited has +72.4% upside from current prices. Analyst estimates are not guaranteed.
Can I track both AMZN and BABA in one portfolio?
Yes. AllInvestView lets you add both Amazon.com, Inc. and Alibaba Group Holding Limited to the same portfolio and monitor price changes, dividends, total return, and allocation — completely free.

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