Amazon.com, Inc. vs Alibaba Group Holding Limited

Full side-by-side comparison — 2026

Data as of May 18, 2026 · Updated automatically

6
AMZN Wins
1
Tie
11
BABA Wins

AMZN

Price USD 264.86
P/E Ratio 31.6x
Div Yield N/A
Beta 1.47
Sector Consumer Discretionary

BABA

Price USD 133.26
P/E Ratio 20.5x
Div Yield 0.0148%
Beta 0.49
Sector Consumer Cyclical

Price Overview

Metric AMZN BABA
Current Price 264.86 133.26
Previous Close 264.86 133.26

Valuation

Metric AMZN BABA
Trailing P/E 31.63 20.46
Forward P/E 26.75 14.23
Price / Book 6.43 1.97
Price / Sales 3.83 0.31
EV / EBITDA 18.82 24.52

Dividends & Income

Metric AMZN BABA
Dividend Yield 0.0000% 0.0148%
Dividend Rate (Annual) 0.00 1.71
5-Year Avg Yield N/A 7.81%
Payout Ratio 0.0000% 0.0000%

Risk & Financial Health

Metric AMZN BABA
Beta (Volatility) 1.47 0.49
Debt / Equity 53.30 25.23
Quick Ratio 0.97 0.67
Current Ratio 1.18 1.28

Growth & Profitability

Metric AMZN BABA
Revenue Growth 0.1660% 0.0290%
Earnings Growth 0.7480% 1.0050%
Return on Equity 0.2429% 0.0922%
Revenue / Share 69.48 441.05
Trailing EPS 8.35 6.48
Forward EPS 9.87 9.32

Analyst Targets

Metric AMZN BABA
Analyst Mean Target 311.55 190.85
Analyst High Target 370.00 257.11
Analyst Low Target 207.00 111.95

Bottom Line: AMZN vs BABA

Alibaba Group Holding Limited (BABA) leads on 11 of 18 comparable metrics.

Alibaba Group Holding Limited is the stronger pick for value investors, while Amazon.com, Inc. may appeal to growth investors.

Alibaba Group Holding Limited has a higher Dividend Yield (1.48% vs 0.00%), which tends to appeal to income-focused investors
Alibaba Group Holding Limited has a higher Dividend Rate (Annual) (1.71 vs 0.00), which means a larger absolute dividend payment per share
Alibaba Group Holding Limited has a lower Price / Sales (0.31 vs 3.83), which may represent better value per dollar of revenue

This comparison is based on publicly available financial data and is for informational purposes only. It is not investment advice. Past performance does not guarantee future results.

AMZN Amazon.com, Inc.

Best for Growth Investors
• Higher Revenue Growth: 16.60%
• Higher Return on Equity: 24.29%
• Higher Forward EPS: 9.87

BABA Alibaba Group Holding Limited

Best for Value Investors
• Lower Trailing P/E: 20.46
• Lower Forward P/E: 14.23
• Lower Price / Book: 1.97
Best for Conservative Investors
• Lower Beta (Volatility): 0.49
• Lower Debt / Equity: 25.23
• Higher Current Ratio: 1.28

Watch Out

These stocks have very different risk profiles — AMZN (beta 1.47) is significantly more volatile than BABA (beta 0.49).

Analyst Upside / Downside

AMZN
+17.6%
BABA
+43.2%

Based on analyst mean price targets. Estimates are not guaranteed and may not reflect future performance.

About These Companies

Amazon.com, Inc. (AMZN)

Consumer Discretionary · United States · NMS

Amazon.com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It also manufactures and sells electronic devices, including Kindle, fire tablets, fire TVs, echo, ring, blink, and eero; and develops and produces media content. In addition, the company offers programs that enable sellers to sell their products in its stores; and programs …

View AMZN details →

Alibaba Group Holding Limited (BABA)

Consumer Cyclical · China · NYQ

Alibaba Group Holding Limited, through its subsidiaries, provides technology infrastructure and marketing reach to help merchants, brands, retailers, and other businesses to engage with their users and customers in the People's Republic of China and internationally. It operates digital retail platforms under the Taobao and Tmall names; wholesale marketplaces through 1688.com and Alibaba.com; global e-commerce platform under the AliExpress name; e-commerce platforms under the Lazada, Trendyol, and Daraz names; and consumer-to-consumer community and marketplace under the Tmall Global, Tmall Supermarket, …

View BABA details →

Frequently Asked Questions

Which has a better dividend yield, AMZN or BABA?
Alibaba Group Holding Limited currently has the higher dividend yield. Amazon.com, Inc. (AMZN) yields 0.00% while Alibaba Group Holding Limited (BABA) yields 1.48%. Past dividends do not guarantee future payments.
Which is more volatile, AMZN or BABA?
Amazon.com, Inc. is more volatile based on beta. Amazon.com, Inc. has a beta of 1.47 and Alibaba Group Holding Limited has a beta of 0.49. A beta above 1.0 means higher volatility than the overall market.
Which is cheaper by P/E ratio, AMZN or BABA?
Alibaba Group Holding Limited has the lower trailing P/E ratio. Amazon.com, Inc. trades at 31.6x earnings while Alibaba Group Holding Limited trades at 20.5x. A lower P/E may suggest better relative value, but could also reflect lower growth expectations.
Which has more analyst upside, AMZN or BABA?
Based on mean analyst price targets, Alibaba Group Holding Limited has more upside potential. Amazon.com, Inc. has +17.6% upside and Alibaba Group Holding Limited has +43.2% upside from current prices. Analyst estimates are not guaranteed.
Can I track both AMZN and BABA in one portfolio?
Yes. AllInvestView lets you add both Amazon.com, Inc. and Alibaba Group Holding Limited to the same portfolio and monitor price changes, dividends, total return, and allocation — completely free.

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