Amazon.com, Inc. vs Shopify Inc.

Full side-by-side comparison — 2026

Data as of Aug 17, 2026 · Updated automatically

11
AMZN Wins
3
Tie
4
SHOP Wins

AMZN

Price USD 261.31
P/E Ratio 21.1x
Div Yield N/A
Beta 1.45
Sector Consumer Discretionary

SHOP

Price USD 148.52
P/E Ratio 100.6x
Div Yield N/A
Beta 2.59
Sector Information Technology

Price Overview

Metric AMZN SHOP
Current Price 261.31 148.52
Previous Close 262.65 154.32

Valuation

Metric AMZN SHOP
Trailing P/E 21.15 100.58
Forward P/E 25.27 61.08
Price / Book 5.13 15.49
Price / Sales 3.65 14.43
EV / EBITDA 17.53 79.99

Dividends & Income

Metric AMZN SHOP
Dividend Yield 0.0000% 0.0000%
Dividend Rate (Annual) 0.00 0.00
5-Year Avg Yield N/A N/A
Payout Ratio 0.0000% 0.0000%

Risk & Financial Health

Metric AMZN SHOP
Beta (Volatility) 1.45 2.59
Debt / Equity 45.62 1.40
Quick Ratio 0.84 3.72
Current Ratio 1.03 5.35

Growth & Profitability

Metric AMZN SHOP
Revenue Growth 0.1960% 0.3370%
Earnings Growth 2.4230% 0.6810%
Return on Equity 0.3056% 0.1554%
Revenue / Share 72.33 10.21
Trailing EPS 12.42 1.48
Forward EPS 10.39 2.44

Analyst Targets

Metric AMZN SHOP
Analyst Mean Target 325.19 167.89
Analyst High Target 400.00 220.00
Analyst Low Target 230.00 110.00

Bottom Line: AMZN vs SHOP

Amazon.com, Inc. (AMZN) leads on 11 of 18 comparable metrics.

Amazon.com, Inc. is the stronger pick for value investors, while Shopify Inc. may appeal to conservative investors.

Shopify Inc. has a lower Debt / Equity (1.40 vs 45.62), which generally indicates a stronger balance sheet
Amazon.com, Inc. has a higher Trailing EPS (12.42 vs 1.48), which means higher earnings per share over the last 12 months
Amazon.com, Inc. has a higher Revenue / Share (72.33 vs 10.21), which means more revenue attributable to each share

This comparison is based on publicly available financial data and is for informational purposes only. It is not investment advice. Past performance does not guarantee future results.

AMZN Amazon.com, Inc.

Best for Value Investors
• Lower Trailing P/E: 21.15
• Lower Forward P/E: 25.27
• Lower Price / Book: 5.13
Best for Growth Investors
• Higher Earnings Growth: 242.30%
• Higher Return on Equity: 30.56%
• Higher Forward EPS: 10.39

SHOP Shopify Inc.

Best for Conservative Investors
• Lower Debt / Equity: 1.40
• Higher Quick Ratio: 3.72
• Higher Current Ratio: 5.35

Watch Out

SHOP trades at 100.6x earnings vs AMZN at 21.1x — a gap this large often reflects different growth expectations, not simple mispricing.

These stocks have very different risk profiles — SHOP (beta 2.59) is significantly more volatile than AMZN (beta 1.45).

Analyst Upside / Downside

AMZN
+24.4%
SHOP
+13.0%

Based on analyst mean price targets. Estimates are not guaranteed and may not reflect future performance.

About These Companies

Amazon.com, Inc. (AMZN)

Consumer Discretionary · United States · NMS

Amazon.com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It also manufactures and sells electronic devices, including Kindle, fire tablets, fire TVs, echo, ring, blink, and eero; and develops and produces media content. In addition, the company offers programs that enable sellers to sell their products in its stores; and programs …

View AMZN details →

Shopify Inc. (SHOP)

Information Technology · Canada · NYQ

Shopify Inc., a commerce technology company, provides tools to start, scale, market, and run a business of various sizes in Canada, the United States, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. The Company offers Shopify platform that enables merchants to manage products and inventory, process orders and payments, fulfill and ship orders, build customer relationships, source products, leverage analytics, and reporting and access financing for running their business across all of their sales channels, including web …

View SHOP details →

Frequently Asked Questions

Which is more volatile, AMZN or SHOP?
Shopify Inc. is more volatile based on beta. Amazon.com, Inc. has a beta of 1.45 and Shopify Inc. has a beta of 2.59. A beta above 1.0 means higher volatility than the overall market.
Which is cheaper by P/E ratio, AMZN or SHOP?
Amazon.com, Inc. has the lower trailing P/E ratio. Amazon.com, Inc. trades at 21.1x earnings while Shopify Inc. trades at 100.6x. A lower P/E may suggest better relative value, but could also reflect lower growth expectations.
Which has more analyst upside, AMZN or SHOP?
Based on mean analyst price targets, Amazon.com, Inc. has more upside potential. Amazon.com, Inc. has +24.4% upside and Shopify Inc. has +13.0% upside from current prices. Analyst estimates are not guaranteed.
Can I track both AMZN and SHOP in one portfolio?
Yes. AllInvestView lets you add both Amazon.com, Inc. and Shopify Inc. to the same portfolio and monitor price changes, dividends, total return, and allocation — completely free.

Track AMZN and SHOP in Your Portfolio

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