Amazon.com, Inc. vs Shopify Inc.

Full side-by-side comparison — 2026

Data as of May 18, 2026 · Updated automatically

11
AMZN Wins
3
Tie
4
SHOP Wins

AMZN

Price USD 264.86
P/E Ratio 31.6x
Div Yield N/A
Beta 1.47
Sector Consumer Discretionary

SHOP

Price USD 102.39
P/E Ratio 99.2x
Div Yield N/A
Beta 2.64
Sector Information Technology

Price Overview

Metric AMZN SHOP
Current Price 264.86 102.39
Previous Close 264.86 102.39

Valuation

Metric AMZN SHOP
Trailing P/E 31.63 99.24
Forward P/E 26.75 43.60
Price / Book 6.43 9.80
Price / Sales 3.83 10.62
EV / EBITDA 18.82 57.99

Dividends & Income

Metric AMZN SHOP
Dividend Yield 0.0000% 0.0000%
Dividend Rate (Annual) 0.00 0.00
5-Year Avg Yield N/A N/A
Payout Ratio 0.0000% 0.0000%

Risk & Financial Health

Metric AMZN SHOP
Beta (Volatility) 1.47 2.64
Debt / Equity 53.30 1.43
Quick Ratio 0.97 4.53
Current Ratio 1.18 6.20

Growth & Profitability

Metric AMZN SHOP
Revenue Growth 0.1660% 0.3430%
Earnings Growth 0.7480% -0.4230%
Return on Equity 0.2429% 0.1131%
Revenue / Share 69.48 9.51
Trailing EPS 8.35 1.02
Forward EPS 9.87 2.32

Analyst Targets

Metric AMZN SHOP
Analyst Mean Target 311.55 152.76
Analyst High Target 370.00 200.00
Analyst Low Target 207.00 105.00

Bottom Line: AMZN vs SHOP

Amazon.com, Inc. (AMZN) leads on 11 of 18 comparable metrics.

Amazon.com, Inc. is the stronger pick for value investors, while Shopify Inc. may appeal to conservative investors.

Amazon.com, Inc. has a higher Earnings Growth (74.80% vs -42.30%), which indicates profits are growing more quickly
Shopify Inc. has a lower Debt / Equity (1.43 vs 53.30), which generally indicates a stronger balance sheet
Amazon.com, Inc. has a higher Trailing EPS (8.35 vs 1.02), which means higher earnings per share over the last 12 months

This comparison is based on publicly available financial data and is for informational purposes only. It is not investment advice. Past performance does not guarantee future results.

AMZN Amazon.com, Inc.

Best for Value Investors
• Lower Trailing P/E: 31.63
• Lower Forward P/E: 26.75
• Lower Price / Book: 6.43
Best for Growth Investors
• Higher Earnings Growth: 74.80%
• Higher Return on Equity: 24.29%
• Higher Forward EPS: 9.87

SHOP Shopify Inc.

Best for Conservative Investors
• Lower Debt / Equity: 1.43
• Higher Quick Ratio: 4.53
• Higher Current Ratio: 6.20

Watch Out

SHOP trades at 99.2x earnings vs AMZN at 31.6x — a gap this large often reflects different growth expectations, not simple mispricing.

SHOP's earnings declined 42% — declining profits may mean current valuation metrics (PE, payout ratio) are misleading.

These stocks have very different risk profiles — SHOP (beta 2.64) is significantly more volatile than AMZN (beta 1.47).

Analyst Upside / Downside

AMZN
+17.6%
SHOP
+49.2%

Based on analyst mean price targets. Estimates are not guaranteed and may not reflect future performance.

About These Companies

Amazon.com, Inc. (AMZN)

Consumer Discretionary · United States · NMS

Amazon.com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It also manufactures and sells electronic devices, including Kindle, fire tablets, fire TVs, echo, ring, blink, and eero; and develops and produces media content. In addition, the company offers programs that enable sellers to sell their products in its stores; and programs …

View AMZN details →

Shopify Inc. (SHOP)

Information Technology · Canada · NYQ

Shopify Inc., a commerce technology company, provides tools to start, scale, market, and run a business of various sizes in Canada, the United States, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. The Company offers Shopify platform that enables merchants to manage products and inventory, process orders and payments, fulfill and ship orders, build customer relationships, source products, leverage analytics, and reporting and access financing for running their business across all of their sales channels, including web …

View SHOP details →

Frequently Asked Questions

Which is more volatile, AMZN or SHOP?
Shopify Inc. is more volatile based on beta. Amazon.com, Inc. has a beta of 1.47 and Shopify Inc. has a beta of 2.64. A beta above 1.0 means higher volatility than the overall market.
Which is cheaper by P/E ratio, AMZN or SHOP?
Amazon.com, Inc. has the lower trailing P/E ratio. Amazon.com, Inc. trades at 31.6x earnings while Shopify Inc. trades at 99.2x. A lower P/E may suggest better relative value, but could also reflect lower growth expectations.
Which has more analyst upside, AMZN or SHOP?
Based on mean analyst price targets, Shopify Inc. has more upside potential. Amazon.com, Inc. has +17.6% upside and Shopify Inc. has +49.2% upside from current prices. Analyst estimates are not guaranteed.
Can I track both AMZN and SHOP in one portfolio?
Yes. AllInvestView lets you add both Amazon.com, Inc. and Shopify Inc. to the same portfolio and monitor price changes, dividends, total return, and allocation — completely free.

Track AMZN and SHOP in Your Portfolio

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